1Password
1Password helps teams securely manage passwords and sensitive data.
1Password is a zero-knowledge password manager that securely stores and organizes credentials, payment cards, and personal information in an encrypted vault accessible only through a master password or biometric authentication. Used by over 100,000 businesses including IBM, Slack, and Shopify, it employs a two-key security model (account password plus Secret Key) that makes brute-force attacks practically impossible. The platform includes browser plugins for autofill, strong password generation, and team collaboration features, positioning itself as a 'human-centric' security solution that lets users focus on productivity rather than security complexity.
Problem solved
Employees and teams struggle to securely manage, generate, and share passwords while preventing unauthorized access and credential breaches.
Target customer
Mid-market to enterprise organizations across all industries; individuals and families seeking password management; development teams managing secrets and credentials at scale.
Founders
D
Dave Teare
Co-Founder
Co-founder who built the first version of 1Password as a weekend project with Roustem Karimov while working as a website developer.
R
Roustem Karimov
Co-Founder
Co-founder who built the first version of 1Password as a weekend project with Dave Teare to solve password management challenges in web development.
S
Sara Teare
Co-Founder
Co-founder of 1Password alongside Dave Teare.
N
Natalia Karimov
Co-Founder
Co-founder of 1Password alongside Roustem Karimov.
D
David Faugno
CEO
Current CEO of 1Password, leading the company through its growth phase post-Series C.
Funding history
Series A
$200M
2019
Led by Accel
· Slack Fund, Atlassian executives
Series B
$100M
July 2021
Led by Unknown
· Unknown
Series C
$620M
2022
Led by ICONIQ Growth
· Tiger Global, Lightspeed Venture Partners, Backbone Angels, Accel, Ryan Reynolds, Scarlett Johansson, Robert Downey Jr.
Total raised:
$920M
Industries
Pricing
Individual plans start at $2.99/month (personal) with family plans at $4.99/month for five users. Business plans: Teams Starter at $19.95/month, Business at $7.99/user/month. Enterprise custom pricing. 14-day free trial available. No free tier offered.
Notable customers
IBM, Slack, Shopify, Airwallex, Dovetail, Duke University, Under Armour, Intercom, Drift, BBC, CNN, Mashable
Integrations
Splunk, Elastic, Checkly synthetic monitoring, Okta SSO (via Drift case study), Cursor (for AI-driven development), Vault by HashiCorp (competitive landscape), SCIM bridge for enterprise directory integration
Website
Competitors
Bitwarden
Open-source with visible code offering greater transparency; comprehensive free version and more competitively priced premium plans compared to 1Password's paid-only approach.
Dashlane
All-in-one solution with strong security posture and user-friendly interface, competing on ease of use and feature breadth.
Aura
Competitor in the password management space, though specific differentiators not detailed in research.
Apple iCloud Keychain
Free password management bundled into Apple operating systems, leveraging ecosystem lock-in rather than standalone product differentiation.
Google Password Manager
Free password management integrated into Google's browser and OS, competing through free distribution and ecosystem integration.
Why this matters: 1Password demonstrates a rare startup path: 14 years of organic profitability before raising Series A, reaching a $6.8B valuation through strong product-market fit and enterprise traction. Its recent focus on AI security (appointments of CTO for AI strategy, tooling for AI agents) positions it at the intersection of password management and emerging AI security threats—a critical but underserved market.
Best for: Enterprise teams and mid-market companies that need strong password security with zero-knowledge architecture, plus development teams managing secrets across infrastructure.
Use cases
Enterprise credential and secret management
Large organizations use 1Password Teams and Business plans to centrally manage passwords, API keys, and sensitive data across departments while maintaining audit trails and access controls. The two-key security model ensures that even with a compromised master password, accounts remain protected.
Development team secret delivery
Engineering teams use 1Password Secrets Automation to pull credentials and API keys from vaults into cloud infrastructure at runtime, replacing manual secret management and reducing exposure windows. Integrations with Splunk and Elastic provide visibility into how team members access and share secrets.
Individual and family password management
Individuals and families use 1Password's personal vault to generate strong unique passwords for every account, autofill login credentials across browsers, and securely share payment card and contact information, eliminating password reuse and manual entry.
Alternatives
Bitwarden
Choose Bitwarden if you prioritize open-source transparency, want a comprehensive free tier, or need lower-cost premium plans.
Dashlane
Choose Dashlane if you value a more user-friendly interface and want an all-in-one solution with broader feature integration.
Apple iCloud Keychain
Choose iCloud Keychain if you're primarily in Apple's ecosystem and want free, native password management without third-party dependencies.
FAQ
What does 1Password do? +
1Password is a zero-knowledge password manager that securely stores passwords, payment cards, and sensitive information in an encrypted vault. It automatically generates strong passwords, fills login credentials via browser plugins, and enables secure sharing across teams. The two-key security model (master password plus Secret Key) ensures that 1Password cannot access your data even if its servers were compromised.
How much does 1Password cost? +
Personal plans start at $2.99/month, family plans at $4.99/month for five users. Business plans range from $19.95/month (Teams Starter) to $7.99/user/month (Business tier), with Enterprise custom pricing. All plans include a 14-day free trial, but 1Password does not offer a free tier.
What are alternatives to 1Password? +
Bitwarden offers open-source transparency and a free tier but less polish. Dashlane provides a more user-friendly interface and all-in-one feature set. Apple iCloud Keychain and Google Password Manager offer free options integrated into their ecosystems but with less control and team collaboration features.
Who uses 1Password? +
Over 100,000 businesses use 1Password, including Fortune 500 companies like IBM, Slack, and Shopify, as well as Mid-market firms like Airwallex, Under Armour, Intercom, and Duke University. Both individuals/families and development teams managing secrets at scale are primary user groups.
How does 1Password compare to Bitwarden? +
1Password offers a more polished UI and stronger brand positioning but charges for all features. Bitwarden emphasizes open-source transparency (code is publicly auditable), includes a comprehensive free version, and charges less for premium tiers, making it more cost-effective for budget-conscious users who value transparency. 1Password's two-key security model is technically comparable to Bitwarden's approach.
Tags
password manager
zero-knowledge
encryption
secrets management
credential management
enterprise security
identity and access management