Startups Directory

Kite is an 'every channel' commerce platform designed to help digital-first consumer product brands scale across e-commerce, social, retail, and direct-to-consumer channels. The platform uses predictive, assistive, and evaluative AI to optimize customer acquisition and supply chain management, while leveraging what the company calls the 'Kite Effect'—where the platform learns and adapts as more products utilize it. Founded by Rob Solomon (former CEO of GoFundMe) in 2022 and backed by $200M from Blackstone and Juxtapose, Kite positions itself as a modern commerce infrastructure provider, though some characterize it as an e-commerce aggregator model.