Startups Directory

Meesho is an online marketplace and social commerce platform enabling small sellers, homemakers, and entrepreneurs to start businesses without upfront investment. Operating with a zero-commission model across all product categories, Meesho focuses on Tier 2-3 cities and rural India, serving value-conscious customers with unbranded fashion, household goods, and regional products. The platform differentiates through its dual model—social reselling via WhatsApp/Facebook and direct seller-to-customer transactions—while remaining India's only scaled e-commerce platform allowing sellers to register without GST credentials.