Startups Directory

BetterUp is a digital coaching and workforce development platform that delivers personalized one-on-one coaching at scale through a SaaS model combining human coaches with AI-powered insights. The platform serves enterprise customers seeking to develop leadership, resilience, and performance across their workforce. BetterUp differentiates itself by integrating coaching and mental health support in a single platform, moving beyond traditional workshop-based L&D to personalized 1:1 development delivered through a messaging-based interface with video sessions.

Whatfix is a digital adoption platform (DAP) that overlays in-app guidance, simulations, and analytics onto enterprise applications to accelerate user onboarding and reduce support costs. The platform combines step-by-step contextual guidance, Mirror simulation training, and AI-powered analytics to help organizations optimize workflows and ensure process compliance. It serves 700+ enterprises including 80+ Fortune 500 companies who need to improve productivity and user experience across internal and customer-facing applications without modifying the underlying software.