Startups Directory

Rippling is a unified HR, IT, and finance platform built on a single employee data graph that automatically propagates changes across all connected business systems. It eliminates manual data entry and reduces security risks by serving as the single source of truth for employee information across payroll, benefits, SSO, IT management, bill pay, and corporate cards. The platform is designed for companies that want to streamline operations across traditionally disconnected systems with a modern, integrated approach rather than legacy point solutions.

Insider is a Growth Management Platform (GMP) that helps digital marketers drive growth across the entire customer funnel—from acquisition through activation, retention, and revenue—using AI-powered predictive segmentation and real-time personalization. The platform unites customer data, personalization, and journey orchestration across web, mobile, email, SMS, WhatsApp, and in-app channels with a native CDP at its core. Trusted by 2,000+ global brands including Samsung, L'Oréal, Unilever, and Toyota, Insider differentiates through its integrated approach to growth management rather than point solutions, delivering measurable results like 259% AOV increases and 350% conversion rate improvements for customers like Adidas and Carrefour.

Harness is an AI-powered DevOps platform that automates software deployment, testing, and verification across the development lifecycle. The platform uses machine learning to detect deployment anomalies, intelligently rollback failed releases, and manage progressive delivery strategies. Unlike generalist CI/CD tools, Harness specializes exclusively in continuous delivery and deployment decisions, providing deep optimization for complex deployment scenarios. It serves enterprise engineering teams looking to reduce manual deployment work and improve release reliability.