Startups Directory

Vestwell is a cloud-native financial technology platform that unifies retirement and savings plan administration, compliance, and distribution through white-labeled integrations with payroll providers, financial institutions, and advisors. The platform serves employers, financial advisors, and individuals managing long-term savings across multiple plan types including 401(k)s, auto-IRAs, and state-administered programs. Vestwell's structural moat stems from deep distribution partnerships with Morgan Stanley, JPMorgan Chase, Manulife John Hancock, and Amazon, combined with integrations across major payroll platforms like Gusto, QuickBooks, and Rippling.

PayFit is Europe's leading cloud-based payroll and HR software that combines the control of in-house payroll with the expertise of outsourced services. It automates payroll calculations, tax deductions, and social contributions while offering integrated HR capabilities including absence management, time tracking, expense tracking, and onboarding. The platform targets SMBs with 20-300 employees across Europe, with particular strength in France and the UK, serving over 6,500 companies.

Gusto is a cloud-based payroll, benefits, and HR software platform designed for small and medium-sized businesses. It automates payroll processing, tax filing, benefits administration, and employee onboarding while simplifying workflows that were traditionally manual and error-prone. The platform saves businesses approximately $1,800 annually in payroll and HR administration costs and is known for its user-friendly interface compared to legacy systems like ADP.