Startups Directory

Swiftly is a vertical SaaS platform and retail media marketplace that unifies first-party shopper data across POS, loyalty, ecommerce, and mobile to enable identity resolution, audience targeting, and closed-loop attribution. The platform serves both grocery retailers and CPG brands, allowing independent and regional grocers to compete with Amazon and Walmart through digital engagement tools, personalized loyalty programs, and high-margin media monetization. Major customers including PepsiCo, Red Bull, and Kraft Heinz use Swiftly to drive in-store sales across 33,000+ locations. Swiftly operates a two-sided marketplace where retailers gain digital surfaces and CPG brands access premium, retailer-owned inventory via a unified campaign engine.