Startups Directory

LeadSquared is a unified sales execution and marketing automation platform that helps enterprises and mid-market businesses automate lead capture, distribution, engagement, and conversion across sales, marketing, field force, and customer service teams. The platform combines CRM and marketing automation in a single interface, enabling businesses to track and manage leads through the entire customer lifecycle. LeadSquared differentiates itself through affordable pricing (starting at $25/user/month), deep industry-specific solutions for financial services, real estate, education, and healthcare, and tight integration between sales and marketing workflows. Since 2011, it has grown to serve 2,000+ customers including Practo, LIC Housing Finance, and Hippo Homes.