Startups Directory

Firework is an enterprise video commerce platform that enables brands to create interactive, shoppable video experiences embedded directly on their websites and apps. The platform combines in-video shopping, live streaming, and AI-powered content creation to drive customer engagement and conversion. Firework differentiates itself through seamless integration with 100+ commerce platforms, always-on virtual showrooms, and enterprise-grade features purpose-built for large-scale operations. Notable customers include Kraft Heinz, Unilever, Mattel, and American Express, with demonstrated conversion rate improvements of 7-13x industry averages.