Startups Directory

Firework is an enterprise video commerce platform that enables brands to create interactive, shoppable video experiences embedded directly on their websites and apps. The platform combines in-video shopping, live streaming, and AI-powered content creation to drive customer engagement and conversion. Firework differentiates itself through seamless integration with 100+ commerce platforms, always-on virtual showrooms, and enterprise-grade features purpose-built for large-scale operations. Notable customers include Kraft Heinz, Unilever, Mattel, and American Express, with demonstrated conversion rate improvements of 7-13x industry averages.

Swiftly is a digital operating system for brick-and-mortar retail that unifies retail data, enables real-time shopper segmentation, and powers omnichannel campaigns. It helps independent and regional grocers compete with giants like Amazon and Walmart by providing mobile engagement, personalization, loyalty integration, and closed-loop retail media capabilities. The platform operates on a revenue-sharing model where Swiftly's success is directly tied to the retail media revenue generated by its clients. Swiftly shoppers spend 1.5x more than average customers and drive over 25% of product and payment volume for participating retailers.