Startups Directory

Wasoko is a B2B e-commerce marketplace that connects large manufacturers (P&G, Unilever, Nestlé) with over 450,000 small retail shops and kiosks across East Africa. Shop owners order essential goods like rice, soap, and household items via a mobile app, receiving same-day delivery at bulk discounts. The platform also embeds Buy Now Pay Later financing with 99%+ repayment rates, functioning as both a distributor and informal financial services provider for underserved retailers.