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Muck Rack is a system of record for PR teams that combines journalist discovery, media monitoring, workflow automation, and analytics. It maintains an AI-powered database of over 600,000 journalists, podcasters, freelancers, and outlets, enabling PR professionals to identify the right targets instead of mass blasting. The platform monitors news across online, print, podcast, broadcast, and social channels, and serves as an operating system for PR workflows from outreach through measurement.