Startups Directory

mParticle is a real-time customer data platform (CDP) purpose-built for multi-channel consumer brands to unify data from web, mobile, CRM, and third-party sources. The platform standardizes and enriches data in real-time before activating it across 300+ downstream systems including analytics, marketing automation, and data warehouses. Founded in 2013 with native mobile SDKs as architectural DNA, mParticle differentiates through superior mobile data collection, data quality enforcement (Data Planning), and identity resolution (IDSync). In January 2025, mParticle was acquired by Rokt for $300 million to create a hybrid CDP combining real-time activation with cloud-native analytics.