Startups Directory

Bloom Financial provides revenue-based funding to e-commerce and direct-to-consumer brands, allowing companies to access capital between £10K and £10M without fixed monthly payments or collateral. The company uses 700+ alternative data points—including marketing performance, sales data, customer sentiment, and bank account information—to underwrite loans in real-time. Unlike traditional lending, Bloom charges a simple flat daily fee and allows early repayment with no penalties, making capital costs predictable and transparent for fast-growing digital brands.