Startups Directory

Madhive is a self-service connected TV (CTV) advertising platform that modernizes legacy TV ad buying through automation, precision targeting, and cross-device attribution. The company operates an OTT-first device graph that links audiences to devices in real-time, enabling advertisers to plan, target, activate, and measure campaigns across streaming and linear TV. Madhive serves broadcasters, media companies, and advertisers by licensing its ad tech software and taking a cut of facilitated transactions. The platform differentiates through its real-time device graph, advanced data analytics, machine learning algorithms, and focus on trust, transparency, and brand safety in the streaming advertising space.

Seedtag is an AI-powered contextual advertising platform that uses proprietary AI technology called 'Liz' to interpret interest, emotion, and intent signals in real-time content and deliver highly relevant ads across CTV, video, and the open web. Unlike traditional targeting methods, Seedtag's contextual audiences use zero personal data, making it privacy-compliant and ideal for the post-cookie advertising landscape. The platform serves global brands including Unilever, Amazon, Toyota, and LG, enabling precise ad delivery that mirrors human cognitive processes without relying on user identifiers.

DoubleVerify is a SaaS measurement and verification platform that independently validates digital ad delivery across the entire ecosystem, including open web, CTV, social media, and commerce networks. The platform certifies ads as viewable, fraud-free, brand-safe, and geo-targeted using proprietary AI and machine learning that processes over 8.3 trillion media transactions annually in 100+ languages. It serves 1,500+ customers including 49 of the top 50 global advertisers, providing both pre-bid avoidance and post-bid monitoring capabilities. DoubleVerify differentiates through its independent verification methodology and unbiased analytics, helping advertisers optimize ad spend and protect brand reputation at scale.

Blend360 is a professional services firm specializing in data science, analytics, and digital talent solutions for enterprise clients. The company offers machine learning, predictive analytics, data engineering, business intelligence, and strategy advisory services, alongside a talent recruitment division connecting hiring leaders with marketing, analytics, and technology professionals. Their BlendX platform transforms rigid scripts into intelligent workflows with enterprise-grade governance, enabling rapid experimentation at consumer-AI speed. Blend360 serves Fortune 500 companies across financial services, retail, hospitality, and streaming sectors.

Ordergroove is an AI-powered subscription commerce platform that enables enterprise and mid-market brands to convert one-time transactions into recurring revenue streams. The platform provides end-to-end subscription lifecycle management, including a customer-facing subscription manager, AI-driven churn prediction, retention incentives, and dynamic pricing tools. With 15+ years of expertise and 500+ customers including Walmart, Nestlé, and L'Oréal, Ordergroove positions itself as both software and strategic partner for subscription optimization.