Startups Directory

Kriya (formerly MarketFinance) is a British fintech company providing credit and payment products for small businesses, including invoice finance, business loans, and embedded PayLater solutions. The company enables SMEs to access working capital through instant credit decisions and seamless integrations. As of October 2025, Kriya was acquired by Allica Bank and now operates as part of the bank's credit offering to established SMEs. The platform has facilitated close to £3 billion in funding for UK businesses since its 2011 launch.