Startups Directory

Juni is a fintech platform built specifically for e-commerce and online marketing entrepreneurs, combining business banking, credit products, and financial analytics optimized for the unique cash flow patterns of digital businesses. The platform automates accounting workflows through 2,400+ integrations while offering credit cards, capital advances, and cash-back tailored to e-commerce operations. Juni differentiates by deeply understanding the irregular payment cycles and high transaction volumes typical of online sellers, positioning itself as a vertical-specific alternative to horizontal fintech platforms.

Parker is a corporate credit card platform purpose-built for e-commerce brands, offering credit limits up to $10 million with cash flow-optimized underwriting based on business performance. Unlike traditional business credit cards, Parker provides flexible statement cycles (daily, weekly, or monthly) and credit limits 10-20x higher than competitors like Brex and American Express. The platform bundles cards, banking, bill pay, and financial intelligence at no additional cost, generating revenue through interchange and transaction fees.

Selina Finance provides fast, flexible secured lending products to UK homeowners, including HELOCs and homeowner loans backed by property equity. The company differentiates through speed (funds in 24 hours), transparent pricing (starting at 4.95% APR), and flexibility (interest only on amounts drawn). Founded in 2019 and backed by $361M in total funding, Selina has processed over $100M in HELOC lending and won industry awards for service excellence.