Startups Directory

DigniFi is an embedded finance platform that enables auto repair shops, dealerships, and service centers to offer point-of-sale financing to customers for repairs, parts, accessories, and maintenance. The company has built a fintech marketplace connecting consumers across multiple credit tiers with lenders, processing applications in under 5 minutes with decisions typically within 2 minutes. With 6,800+ merchant partners and $445M in transaction volume facilitated, DigniFi differentiates through fast approvals, support for underserved credit profiles, and seamless integration into automotive service workflows.