YipitData
YipitData helps institutional investors make better decisions through alternative data analytics.
YipitData analyzes billions of data points daily from public web sources to provide institutional investors and corporations with granular insights into digitally-enabled sectors like e-commerce, ridesharing, payments, and streaming. The platform delivers research on 70+ public companies with accuracy within 2% of reported metrics, covering TMT and consumer sectors with differentiated datasets and analyst overlays. YipitData recently expanded into medtech with item-level revenue estimates for 40+ companies, positioning itself as the market leader in high-conviction alternative data for investment decision-making.
Problem solved
Investment funds and corporations lack real-time, accurate insights into company performance beyond official earnings, making it difficult to identify investment opportunities and validate theses before others.
Target customer
Institutional investment funds (400+), hedge funds, long-only managers, and corporations seeking competitive intelligence on public companies in TMT, consumer, and medtech sectors.
Founders
V
Vinicius Vacanti
CEO & Co-Founder
Harvard graduate in Applied Mathematics; previously analyst at Blackstone Group and private equity investor at Quadrangle Group; navigated company pivot from daily deal aggregator to alternative data platform.
J
Jim Moran
Co-Founder
Serial entrepreneur and founder of 140it, UnHub, and Yipit; co-founded YipitData to scale alternative data offerings.
Funding history
Angel
$250K
April 7, 2010
Led by Unknown
· Unknown
Series A
$1.3M
June 2010
Led by Unknown
· Unknown
Series E
$475M
December 6, 2021
Led by The Carlyle Group
· Unknown
Conventional Debt
Undisclosed
June 13, 2024
Led by Canadian Imperial Bank of Commerce
· Unknown
Total raised:
$497.3M
Pricing
Subscription-based model with per-company basis pricing; all-access subscriptions available. Minimum terms start at 6 months. Premium positioning with comprehensive alternative data coverage; among the most expensive datasets in the market.
Notable customers
400+ investment funds, 500+ total customers. Notable customers include ZoomInfo (SpendHound 1,000th customer milestone); works with retailers, CPG brands, and financial services firms.
Website
Competitors
Second Measure (Bloomberg)
Focuses on consumer transaction data from credit/debit card panels; less comprehensive analyst overlay and coverage breadth.
Earnest Analytics
Similar transaction-data focus; positioned as consumer data specialist with less institutional investor emphasis.
FactSet
Broader financial data and analytics platform; less specialized in alternative data and granular company-level insights.
Eagle Alpha
Broader alternative data marketplace; YipitData commands stronger positioning in TMT and consumer sectors specifically.
Why this matters: YipitData is the market leader in high-conviction alternative data for institutional investors, boasting a $1B unicorn valuation and $475M Series E from Carlyle. Its approach of combining web-scraped public data with analyst overlays addresses a critical gap: real-time, validated insights for investment decision-making that official earnings can't provide, with demonstrated accuracy and proven ROI through SpendHound's $35.8M in user savings.
Best for: Premium institutional investment funds and hedge funds requiring high-conviction, differentiated alternative data to gain competitive edges in TMT and consumer sector investments.
Use cases
E-commerce Growth Validation
A hedge fund monitors Shopify's seller ecosystem health by analyzing web-scraped GMV data from top sellers and marketplace metrics. YipitData's 2% accuracy threshold lets them validate bullish theses before official earnings, enabling earlier position building.
Rideshare Market Share Tracking
A long-only manager tracks daily trip volumes and pricing patterns across Uber, Lyft, and regional competitors using YipitData's real-time data feeds. This reveals demand shifts and competitive pressure weeks before quarterly reports.
Medtech Revenue Forecasting
A healthcare-focused fund uses the MedTech Granular Source Feed to estimate item-level US revenue for 40+ medtech companies with less than 7-day lag, enabling faster investment decisions on surgical device and diagnostic equipment manufacturers.
Payment Network Health Assessment
A fintech-focused investor analyzes transaction volumes and processing metrics across payment platforms to gauge economic health and competitive positioning, informing thesis on Square, PayPal, or Stripe-adjacent opportunities.
Alternatives
Bloomberg Second Measure
Broader Bloomberg ecosystem integration; better for teams already on Bloomberg Terminal who need transaction-level consumer data without separate subscription.
FactSet
Enterprise-scale financial data platform with broader coverage beyond alternative data; prefer if you need consolidated financial statements plus alternative insights.
Earnest Analytics
Lower-cost alternative with focus on consumer/transaction data; sufficient for investors prioritizing cost over breadth and analyst support.
FAQ
What does YipitData do? +
YipitData analyzes billions of publicly available data points daily to provide institutional investors and corporations with granular, real-time insights into company performance across TMT, consumer, and medtech sectors. The platform delivers research on 70+ public companies with accuracy within 2% of official metrics, combining web-scraped data with proprietary analysis and analyst overlays.
How much does YipitData cost? +
YipitData uses a subscription model priced on a per-company basis, with all-access subscriptions available. Minimum contract terms start at 6 months. It is positioned as a premium offering; specific pricing requires direct contact with sales.
What are alternatives to YipitData? +
Key alternatives include Bloomberg Second Measure (transaction data with Bloomberg integration), FactSet (broader financial data platform), and Earnest Analytics (lower-cost consumer transaction focus). Choose Second Measure for Bloomberg integration, FactSet for enterprise-scale data consolidation, or Earnest for cost-conscious teams.
Who uses YipitData? +
YipitData serves 400+ institutional investment funds, 500+ total customers, and major corporations including retailers and CPG brands. Notable customers include ZoomInfo. Primary users are hedge funds, long-only managers, and institutional investors seeking competitive intelligence on public companies.
How does YipitData compare to Second Measure? +
YipitData emphasizes comprehensive analyst overlay, broader sector coverage (TMT, consumer, medtech), and deeper research on specific tickers at premium pricing. Second Measure focuses primarily on consumer transaction data and integrates within the Bloomberg ecosystem. YipitData is better for specialized ticker research; Second Measure for teams already on Bloomberg.
What data sources does YipitData use? +
YipitData primarily uses publicly available data scraped from company websites (offering little bias since it's company-published facts), supplemented by proprietary analysis and analyst research. This combination allows validation and enrichment of fundamental business metrics.
Tags
alternative data
investment research
market intelligence
web scraping
financial analytics
data analytics
institutional investors