Wrapbook
Wrapbook automates payroll, accounting, and compliance for film and TV productions.
Wrapbook is a vertical SaaS platform for the entertainment industry that automates production payroll, accounting, and crew management at scale. It serves as an Employer of Record (EOR) for payroll taxes, withholdings, and compliance, while unifying cost tracking and reporting in a single platform. Built-in union compliance for 16 collective bargaining agreements and a team of industry experts from SAG-AFTRA, DGA, and IATSE give it a distinct competitive edge in managing hundreds to thousands of crew members per production.
Problem solved
Production companies historically rely on manual paymasters and spreadsheets to onboard hundreds of crew members, run payroll, and audit union compliance for each production, consuming days of time and creating audit risk.
Target customer
Production companies, studios, and entertainment agencies managing union and non-union crews for film, television, and commercial production.
Founders
A
Ali Javid
CEO & Co-Founder
MBA from NYU Stern; previously VP Business Development at Body Labs; co-founded Wrapbook in March 2018.
C
Cameron Woodward
CMO & Co-Founder
Ran a production insurance company before co-founding Wrapbook.
N
Naysawn Naji
Former Co-Founder
Co-founder of Wrapbook.
H
Hesham El-Nahhas
Former Co-Founder & CPO
Co-founder and Chief Product Officer at Wrapbook.
Funding history
Seed
$3.6M
August 2020
Led by Unknown
· Unknown
Series A
$27M
2021
Led by Unknown
· Unknown
Series B
$100M
November 2021
Led by Tiger Global Management
· Andreessen Horowitz, A*, WndrCo, Uncork Capital, Equal Ventures
Series B (second tranche)
$20M
September 2024
Led by Bessemer Venture Partners
· Unknown
Total raised:
$151M
Pricing
Transaction-volume based: 0.75% to 1.5% of payroll processed, plus custom software pricing. No free tier. Per-transaction fees increased from $0.99 (2023) to $8 (2024) to $18 (2025), causing concern among smaller production companies.
Notable customers
SMUGGLER, Greenpoint, Picture North, Dress Code, London Alley, Great Guns, Ghost Robot. Over 1,000 production clients; approved vendor for four major studios.
Integrations
HotBudget, Movie Magic Budgeting, Showbiz Budgeting, DocuSign, Salesforce, Google Workspace
Tech stack
jQuery (JavaScript libraries)
Zendesk (Documentation)
DocuSign
AddThis (Widgets)
VWO (Analytics)
Linkedin Insight Tag (Analytics)
Google Analytics (Analytics)
Facebook Pixel (Analytics)
ClickCease (Security)
HSTS (Security)
Google Font API (Font scripts)
Apple iCloud Mail (Webmail)
Google Workspace (Email)
Google Hosted Libraries (CDN)
Cloudflare (CDN)
Marketo (Marketing automation)
Salesforce Marketing Cloud Account Engagement (Marketing automation)
Google Tag Manager (Tag managers)
Salesforce (CRM)
Amazon Web Services (PaaS)
Amazon SES (Email)
Website
Competitors
Conduiit
General production management; lacks specialized union compliance focus.
GreenSlate
Broader production software; less focused on payroll automation and EOR services.
The TEAM Companies
Traditional payroll processing; manual workflows versus Wrapbook's digital-first platform.
DailyPay
Earned wage access platform; does not provide full production accounting or union compliance.
Deel
Global payroll and HR; generalist approach versus entertainment industry specialization.
Why this matters: Wrapbook reached unicorn status in 3 years (2018–2021) by solving a genuine operational pain point in the entertainment industry that has been manual and error-prone for decades. Its union compliance expertise and vertical focus in a high-value, sticky market make it a rare example of a successful B2B2B SaaS play in entertainment.
Best for: Production companies and studios that need to onboard and pay hundreds of crew members compliantly while automating accounting and cost tracking across multiple productions.
Use cases
Union Compliance at Scale
A major studio needs to hire 500+ crew members across film and TV productions, ensuring compliance with SAG-AFTRA, DGA, and IATSE agreements. Wrapbook's built-in union logic and in-house union advisors automatically apply correct rates, deductions, and reporting without manual audits.
Production Wrap Automation
A production company historically spends 2-3 days per wrap running final payroll, reconciling expenses, and auditing compliance. With Wrapbook, payroll processes automatically, timecard and expense workflows are digitized, and compliance is validated in real-time, cutting wrap time by 50%.
Multi-Production Budget Tracking
A commercial production agency manages 15 active shoots simultaneously. Wrapbook consolidates payroll, expense tracking, and budget monitoring across all productions in one platform, replacing spreadsheets and providing real-time spend visibility to producers.
Alternatives
Entertainment Partners
Legacy player with broader services (financing, insurance); manual processes; less modern UX.
Cast & Crew
Established payroll vendor; traditional software; weaker integration with modern production tools.
ADP
Generic payroll processor; no entertainment industry specialization or union compliance built-in.
FAQ
What does Wrapbook do? +
Wrapbook is a digital platform for production payroll, accounting, and crew management. It automates onboarding, pays crew compliantly (acting as an EOR), tracks budgets and spending, and ensures union compliance for film, TV, and commercial productions.
How much does Wrapbook cost? +
Pricing is based on transaction volume (0.75–1.5% of payroll processed) plus custom software fees. Per-transaction fees are currently $18 as of 2025. There is no free tier. Contact sales for custom pricing.
What are alternatives to Wrapbook? +
Conduiit, GreenSlate, The TEAM Companies, Entertainment Partners, and Cast & Crew are primary alternatives. Entertainment Partners is the legacy incumbent but lacks modern automation; GreenSlate is broader but less specialized in entertainment payroll.
Who uses Wrapbook? +
Production companies, studios, and commercial agencies. Named clients include SMUGGLER, Greenpoint, London Alley, and Great Guns. Wrapbook serves 1,000+ production clients and is an approved vendor for four major studios.
How does Wrapbook compare to Entertainment Partners? +
Wrapbook is cloud-native, mobile-first, and automates most payroll and compliance workflows. Entertainment Partners is a legacy player with broader services (financing, insurance) but relies on more manual processes and older software. Wrapbook is purpose-built for modern productions; Entertainment Partners is a legacy incumbent.
Tags
production payroll
entertainment
union compliance
accounting automation
crew management
EOR services
cost tracking