Startups > Viola Credit

Viola Credit

Viola Credit provides lending capital to fintech and proptech lenders scaling credit operations.
Venture Fund $4B AUM total Founded 2000 Herzliya, Tel Aviv 40 employees
Viola Credit is a global alternative credit investment manager that provides customized lending solutions to fintech, proptech, and insurtech companies. The firm offers two primary products: Growth Lending for operational financing with minimal dilution, and Asset-Backed Lending secured by accounts receivable, inventory, and other assets. With $4 billion in assets under management, Viola finances the lending operations of companies like Affirm and Hokodo, enabling them to scale their consumer and B2B credit offerings. Founded in 2000 and led by veteran lender Ruthi Furman, Viola differentiates by specializing in capital for fintech lenders rather than traditional corporate venture lending.
Problem solved
Fintech and proptech companies need substantial capital to finance the receivables they originate through their lending and payment products, but traditional banking channels are slow and inflexible.
Target customer
Fintech lenders, proptech companies, and embedded finance platforms that originate consumer or B2B credit products and need capital to fund receivables and growth.
Website LinkedIn Crunchbase
Founders
R
Ruthi Furman
Founder & General Partner
30 years in Israeli lending including hi-tech, mezzanine, and distressed lending; previously managed Bank Hapoalim's Hi-Tech Finance Division and established its first venture lending program.
I
Ido Vigdor
Managing Partner
Funding history
Asset-Based Lending Fund II $700M May 2022 Led by Unknown · Unknown
Asset-Based Lending Fund III $2B committed capital ($600M first close) April 2024 Led by Unknown · Unknown
Customer Growth Financing Fund $300M Unknown Led by Unknown · Unknown
Strategic Joint Venture with Cadma Capital Partners (Apollo affiliate) $500M May 2025 Led by Cadma Capital Partners / Apollo Global Management · Unknown
Total raised: $4B AUM
Industries
Financial Services Finance
Pricing
Not publicly available. Viola is a credit lender, not a SaaS platform. Pricing is determined deal-by-deal based on credit structure, asset quality, borrower profile, and loan terms.
Notable customers
Affirm, Hokodo, Two, Kriya, PayZen, Defacto, Market Finance
Website
viola-group.com/
Competitors
Victory Park Capital
Broader alternative credit investor; Viola specializes in fintech and proptech lending capital.
Atalaya Capital
Multi-strategy credit manager; Viola focuses specifically on fintech lender funding and asset-backed lending.
Pollen Street Capital
UK-focused alternative lender; Viola operates globally with deeper fintech specialization.
InnoVen Capital
Venture debt provider; Viola focuses on credit capital for established fintech lenders, not early-stage startups.
Why this matters: Viola Credit represents a crucial infrastructure layer in fintech: as embedded finance and BNPL companies scaled globally, they needed specialized lenders who understood their business models and could provide flexible capital. With $4B in AUM and 60+ investments, Viola is one of the few global platforms purpose-built for fintech lending capital, positioning it as essential infrastructure for the fintech ecosystem.
Best for: Fintech lenders, embedded finance platforms, and proptech companies that originate credit products and need flexible, large-scale capital to fund ongoing receivables and customer acquisition.
Use cases
Fintech Lender Capital Funding
A fintech company like Affirm originates installment loans to consumers but needs capital to fund the receivables before repayment. Viola provides this lending capital, allowing Affirm to scale originations without balance sheet constraints.
Embedded Finance Scaling
A B2B payments platform like Two provides embedded 'pay later' options to SME buyers but needs capital to fund the credit it extends. Viola's specialized debt facility enables Two to scale its embedded finance product globally.
Customer Acquisition Financing
A B2C company needs to scale customer acquisition spend but cannot dilute equity. Viola's Customer Growth Financing fund provides capital specifically for direct marketing and CAC, allowing rapid growth without fundraising.
SME Lender Securitization
A French SME lender like Defacto originates loans but needs to securitize the portfolio to free capital for new originations. Viola partners with institutional partners like Citi to structure and fund these securitization vehicles.
Alternatives
Victory Park Capital Broader alternative credit platform across multiple verticals; choose if you need diverse credit solutions beyond fintech specialization.
Silicon Valley Bank / Traditional Banking Choose if you prefer established banking relationships; Viola offers faster, more flexible terms tailored to fintech business models.
InnoVen Capital Choose if you are an early-stage startup; Viola focuses on established fintech lenders with proven unit economics and scale.
FAQ
What does Viola Credit do? +
Viola Credit is a global alternative credit investment manager that provides lending capital to fintech, proptech, and embedded finance companies. The company specializes in funding the receivables that these lenders originate, as well as financing customer acquisition for B2C companies. With $4 billion in assets under management, Viola enables fintech lenders to scale without equity dilution.
How much does Viola Credit cost? +
Pricing is not publicly available. Viola structures deals on a case-by-case basis depending on the credit terms, asset quality, borrower profile, and loan size. Interested companies should contact Viola directly for a customized proposal.
What are alternatives to Viola Credit? +
Victory Park Capital (broader alternative credit), Atalaya Capital (multi-strategy credit), Pollen Street Capital (UK-focused), and InnoVen Capital (venture debt for early-stage startups). Traditional banks and SVB-style lenders are slower alternatives for fintech companies.
Who uses Viola Credit? +
Target customers include fintech lenders (Affirm, PayZen), embedded finance platforms (Hokodo, Two, Kriya), proptech companies, and B2C platforms scaling customer acquisition. Companies typically have proven business models and significant origination volume.
How does Viola Credit compare to Victory Park Capital? +
Viola specializes in fintech and proptech lending capital with deep expertise in asset-backed lending to originators. Victory Park Capital is broader-based alternative credit investor across multiple industries. Choose Viola if you are a fintech lender needing scale; choose Victory Park for diverse credit solutions.
Tags
alternative credit fintech lending asset-backed lending embedded finance receivables financing proptech customer acquisition financing