Startups > Upmesh

Upmesh

Upmesh helps live commerce merchants automate order capture and grow sales.

Pre-Series A $10.5M total Founded 2019 Singapore, Central Region

Upmesh is a live commerce SaaS platform that automates order capture and fulfillment for merchants selling via Facebook Live and Instagram Live. It eliminates manual order collection by automatically capturing orders from livestream comments, creating checkout links, and providing real-time inventory management and sales analytics. The platform serves fashion retailers, personal shoppers, and small merchants across Southeast Asia, with integrations to Stripe's PayUp payment gateway for secure transactions.

Problem solved

Merchants selling through Facebook Live manually collect orders from comments and use pen-and-paper methods, creating inefficiency and lost sales opportunities.

Target customer

Live commerce merchants and fashion retailers on Facebook Live and Instagram Live in Southeast Asia, ranging from mom-and-pop shops to specialized live commerce sellers managing thousands of SKUs.

Website LinkedIn Crunchbase

Founders

Soh Jan

Co-Founder

Co-founded Upmesh after identifying order-collection challenges while building on Twitch's API.

Shawn Teow

Co-Founder

Co-founded Upmesh after identifying order-collection challenges while building on Twitch's API.

Wong Zi Yang

Former Co-Founder

Co-founded Upmesh in 2019 before transitioning out.

Nhat Vu

Co-Founder

Co-founded Upmesh after identifying order-collection challenges while building on Twitch's API.

Aji Suprana

Co-Founder

Co-founder of Upmesh.

Funding history

Seed $3M 2021-10-08 Led by Leo Capital · Beenext, iSeed, Goto Financial (Jonathan Barki), BukuWarung founders (Abhinay Peddisetty, Chinmay Chauhan), Zopim founders (Royston Tay, Kwok Yang Bin)

Pre-Series A $7.5M 2021-12-09 Led by Monk's Hill Ventures · Unknown

Total raised: $10.5M

Pricing

Subscription-based model. Specific pricing tiers not publicly available.

Notable customers

MyShop (Yvonne), Signature Truck (Carmen)

Integrations

Stripe (PayUp payment gateway), Facebook Live, Instagram Live

Website

upmesh.io/

Competitors

Wishlink

Competitor in live commerce order management space with similar order-capture functionality.

CoutLoot

Live commerce platform with order-capturing capabilities for livestream sellers.

BeLive Technology

Live selling software provider competing in the Southeast Asian live commerce market.

CommentSold

Order-capturing tool for live commerce with similar comment-to-order automation.

Shopee

Broader e-commerce platform that Upmesh competes against for live selling features.

Lazada

Broader e-commerce platform that Upmesh competes against for live selling features.

Why this matters: Upmesh pioneered the live commerce automation category in Southeast Asia, capturing a fast-growing merchant base during the regional explosion of social commerce. With $10.5M in funding and expansion plans across Indonesia, Thailand, and Vietnam, it represents a significant bet on livestream selling as a distinct e-commerce channel.

Best for: Fashion retailers, personal shoppers, and small merchants in Southeast Asia who sell via Facebook Live or Instagram Live and need to automate order capture and inventory management.

Use cases

Fashion Retail Live Selling

Fashion merchants like MyShop and Signature Truck use Upmesh to stream product launches, automatically capture orders from comments, and manage inventory in real-time. This reduces manual order processing time and enables rapid inventory turnover, as demonstrated by Signature Truck's 300% customer base increase.

Cross-Border Regional Expansion

Merchants expand across Singapore, Malaysia, and the Philippines with region-specific inventory workflows. Upmesh adapts to local selling patterns—fast inventory turnaround in Singapore versus pre-stream inventory keying in the Philippines—enabling consistent operations across markets.

Mom-and-Pop Shop Supplemental Sales

Street vendors and small shop owners use Upmesh to supplement foot traffic by live-selling to online audiences, reducing overhead and reaching customers beyond their physical location without manual order collection.

Alternatives

Dibsly Alternative order-capturing tool for live commerce with similar functionality but different regional focus or feature set.

Soldie Live commerce order-capturing platform with competing automation features.

Buy It Live Order-capturing tool for livestream commerce with similar automation capabilities.

FAQ

What does Upmesh do? +

Upmesh automates order capture from Facebook Live and Instagram Live livestreams by extracting orders from comments and creating checkout links. It provides real-time inventory management, sales analytics, and payment processing via Stripe to help merchants eliminate manual order collection and grow their live commerce business.

How much does Upmesh cost? +

Upmesh uses a subscription-based pricing model, but specific pricing tiers are not publicly available. Contact their team for custom pricing based on your merchant volume and needs.

What are alternatives to Upmesh? +

Alternatives include Wishlink and CoutLoot for live commerce order management, CommentSold for comment-based order capture, and broader e-commerce platforms like Shopee and Lazada. ULive offers an intelligent live order management system targeting enterprises and personal shoppers.

Who uses Upmesh? +

Upmesh serves live commerce merchants across Southeast Asia including fashion retailers (MyShop, Signature Truck), personal shoppers, and small shop owners. As of December 2021, nearly 300 merchants in Singapore, Malaysia, and the Philippines used the platform with $40M in annualized gross merchandise value.

How does Upmesh compare to Shopee or Lazada? +

Unlike broader e-commerce platforms, Upmesh specializes exclusively in live selling on social media with automated order capture, real-time inventory, and community building. It competes by offering faster implementation and better automation for livestream merchants versus full marketplace ecosystems.