Startups > StackAdapt

StackAdapt

StackAdapt helps marketers execute data-driven programmatic ad campaigns across all channels.
Venture Round $537M total Founded 2013 Toronto, Ontario 1306 employees
StackAdapt is a self-serve programmatic advertising platform (DSP) that automates the buying and optimization of ad inventory across multiple channels including display, video, native, connected TV, audio, in-game, and digital out-of-home. The platform serves digital marketers and agencies by consolidating campaign planning, execution, and analysis into one streamlined interface with machine learning-powered optimization. StackAdapt eliminates the complexity of managing programmatic ads across fragmented channels and supply sources, delivering transparent pricing with no hidden tech fees.
Problem solved
Marketers struggle to efficiently manage and optimize programmatic advertising campaigns across multiple channels, inventory sources, and devices without consolidating tools and data.
Target customer
Mid-market to enterprise digital marketing teams, advertising agencies, and brands in retail, travel, healthcare, financial services, and B2B seeking self-serve or managed programmatic advertising solutions.
Website LinkedIn Crunchbase Twitter / X
Founders
V
Vitaly Pecherskiy
CEO & Co-Founder
Early employee at AdParlor (Facebook Ads API partner); holds Bachelor of Commerce from University of Toronto; promoted to CEO in January 2024 after 10 years as COO.
I
Ildar Shar
Former CEO, Board Member
Co-founder and CEO from 2013-2023; continues to provide strategic guidance on the Board of Directors.
Y
Yang Han
CTO & Co-Founder
Technical co-founder and Chief Technology Officer.
Funding history
Seed $0.9M September 2014 Led by BDC
Series A Unknown January 2016 Led by Plaza Ventures
Series B $300M 2022 Led by Summit Partners
Series B Follow-On $235M February 2025 Led by Teachers' Venture Growth (Ontario Teachers' Pension Plan) · Intrepid Growth Partners, and four unnamed investors
Total raised: $537M
Industries
Ad Retargeting Ad Targeting Advertising Advertising Platforms Digital Marketing Machine Learning Marketing Mobile Advertising Video Advertising
Pricing
Flexible subscription model with no hidden tech fees. Pricing based on CPM (cost per thousand impressions), CPC (cost per click), or CPE (cost per engagement). Self-serve, managed, or hybrid support options. Estimated pricing: $500/month for 1 user, $4,000/month for 10 users, $30,000/month for 100 users, up to $250,000/month for 1,000 enterprise users.
Notable customers
Hyatt Asia Pacific, Las Vegas Sphere, Popeyes, Talking Stick Digital, thousands of brands and agencies globally across retail, travel, healthcare, financial services, political campaigns, and B2B verticals.
Integrations
Salesforce, Google Analytics, Google Ads Conversion Tracking, Facebook Pixel, LinkedIn Insight Tag, Twitter Analytics, Google Tag Manager, Amazon Web Services, Dreamdata, Zoominfo
Tech stack
GSAP (JavaScript frameworks) Hammer.js (JavaScript libraries) core-js (JavaScript libraries) Ruby on Rails (Web frameworks) Babel Zoominfo (Analytics) Twitter Analytics (Analytics) Linkedin Insight Tag (Analytics) Google Analytics (Analytics) Google Ads Conversion Tracking (Analytics) Facebook Pixel (Analytics) Dreamdata (Marketing automation) Ruby (Programming languages) Google Workspace (Email) Reddit Ads (Advertising) Twitter Ads (Advertising) Google Tag Manager (Tag managers) Salesforce (CRM) Amazon Web Services (PaaS) Amazon SES (Email)
Website
stackadapt.com/
Competitors
The Trade Desk
Significantly more expensive; StackAdapt positions as a more accessible, cost-effective alternative for mid-market and enterprise advertisers.
Turn
Competitor in programmatic DSP space; StackAdapt differentiates through multi-channel consolidation and transparent pricing.
Viant
Programmatic competitor; StackAdapt emphasizes self-serve flexibility and AI-driven optimization.
NextRoll
Alternative programmatic platform; StackAdapt's strength is in multi-channel execution and native inventory access.
Why this matters: StackAdapt is a unicorn-status Canadian AdTech company ($2.5B valuation, $537M raised) that has rapidly scaled by solving the fragmentation problem in programmatic advertising. The recent $235M Series B follow-on funding (Feb 2025) demonstrates strong investor confidence in its multi-channel execution model and transparent pricing approach as an alternative to expensive enterprise DSPs.
Best for: Mid-market to enterprise marketing teams and agencies that need a unified, self-serve programmatic advertising platform to execute multi-channel campaigns with AI-driven optimization and transparent pricing.
Use cases
Multi-Channel Campaign Execution
A travel agency uses StackAdapt to plan, launch, and optimize campaigns simultaneously across display, video, connected TV, and audio inventory without managing separate vendor relationships. The platform's unified interface and AI optimization automatically allocate budget to highest-performing channels.
Brand Lift and Performance Measurement
A retail brand runs a programmatic campaign through StackAdapt and leverages location-based intelligence and machine learning analysis to measure brand lift, achieving 47% improvement in brand perception metrics while maintaining ROI visibility across channels.
Managed Service for Agencies
An advertising agency manages multiple client campaigns through StackAdapt's hybrid support model, combining self-serve control with managed service support to deliver data-driven optimization and reporting without excessive overhead costs.
Alternatives
The Trade Desk Enterprise-grade programmatic platform with broader feature set and greater inventory scale, but significantly higher cost and more complex implementation than StackAdapt.
Viant Alternative programmatic DSP with focus on identity and data capabilities; StackAdapt emphasizes self-serve simplicity and multi-channel consolidation.
NextRoll Programmatic retargeting and advertising platform; StackAdapt offers broader multi-channel execution and planning tools.
FAQ
What does StackAdapt do? +
StackAdapt is a programmatic advertising platform (DSP) that automates the buying and optimization of ad inventory across multiple channels including display, video, native, connected TV, audio, in-game, and digital out-of-home. It consolidates campaign planning, execution, and AI-driven analysis into one self-serve platform without hidden fees.
How much does StackAdapt cost? +
StackAdapt offers flexible subscription pricing based on CPM, CPC, or CPE models. Estimated pricing starts at $500/month for 1 user, $4,000/month for 10 users, $30,000/month for 100 users, and scales to $250,000/month for 1,000+ enterprise users. Custom pricing available for large deployments.
What are alternatives to StackAdapt? +
Top alternatives include The Trade Desk (enterprise-scale DSP with premium pricing), Viant (programmatic platform with identity focus), and NextRoll (retargeting-focused DSP). StackAdapt differentiates through lower cost, self-serve simplicity, and multi-channel consolidation.
Who uses StackAdapt? +
Mid-market to enterprise marketing teams, advertising agencies, and brands across retail, travel, healthcare, financial services, B2B, and political campaigns. Notable customers include Hyatt Asia Pacific, Las Vegas Sphere, and Popeyes.
How does StackAdapt compare to The Trade Desk? +
Both are programmatic DSPs, but StackAdapt is significantly less expensive and emphasizes self-serve simplicity and multi-channel consolidation, while The Trade Desk is more enterprise-focused with premium pricing. StackAdapt is better for mid-market companies seeking accessible programmatic advertising; The Trade Desk suits large enterprises with complex requirements.
Tags
programmatic advertising DSP multi-channel ads marketing automation ad retargeting video advertising machine learning optimization