Startups > simPRO

simPRO

SimPRO helps trade contractors manage jobs, teams, and cash flow from one platform.

Private Equity $397M total Founded 2002 Eight Mile Plains, Queensland

SimPRO is a cloud-based field service management platform built specifically for trade and specialty contracting businesses. The platform integrates estimating, scheduling, compliance, invoicing, and fleet management into a single operating system, helping 250,000 trades professionals across plumbing, electrical, HVAC, solar, and security industries eliminate inefficiency and scale profitably. Founded by an electrical contractor and software engineer, SimPRO has become the 3rd-ranked competitor in its space with $397M in total funding.

Problem solved

Trade contractors waste significant time coordinating scheduling, dispatching, compliance, invoicing, and cash flow across disconnected systems, reducing profitability and ability to scale.

Target customer

Mid-to-large trade and specialty contracting businesses with 50+ employees managing commercial projects, including electrical contractors, plumbers, HVAC companies, solar installers, and security professionals.

Website LinkedIn Crunchbase

Founders

Stephen Bradshaw

Co-Founder

Electrical contractor with experience in the British Army and UK electrical industry; started successful contracting company managing large commercial projects before founding SimPRO.

Vaughan McKillop

Co-Founder

Software engineer who transitioned from pizza delivery to working on Steve's electrical business data entry in a converted garage; passionate software developer.

Curtis Thomson

Co-Founder

Funding history

Series A $31M October 2016 Led by Level Equity

Series B $350M November 24, 2021 Led by K1 Investment Management · Level Equity

Total raised: $397M

Industries

IT Management Internet Service Industry Software

Pricing

Custom/quote-based pricing tailored to team size and required modules. Includes setup and onboarding fees (varies by complexity), monthly or annual billing options. Per-user mobile licensing for technicians. No free plan available. Add-on modules (GPS, Digital Forms, Maintenance Planner) and priority support incur additional costs.

Notable customers

Hanlon Plumbing (case study mentioned). Serves 8,500+ businesses and 250,000 users globally, but most customer names not publicly disclosed.

Integrations

MYOB Advanced (real-time transaction sync every 15 minutes)

Website

simprogroup.com/au

Competitors

ServiceMax

Broader field service platform with stronger Salesforce integration; often positioned for larger enterprises.

WorkForce Software

Focuses more on workforce management and scheduling; less integrated accounting and invoicing.

ServiceTrade

Competitor in the same vertical but perceived as more expensive with similar feature set.

Fishbowl Solutions

Stronger inventory and supply chain focus; less specialized for pure field service.

WorkflowMax

Smaller-scale project management alternative; less comprehensive for large multi-crew operations.

Why this matters: SimPRO is a rare example of a 20+ year-old SaaS business (founded 2002) that achieved unicorn scale ($397M funded) without major acquisition. Its 3rd-place market ranking in a fragmented field service space demonstrates strong product-market fit within the trades vertical. The company's origin story—electrical contractor + software engineer solving real operational pain—exemplifies how domain expertise + technical talent can build defensible, profitable B2B SaaS.

Best for: Mid-to-large trade contracting businesses managing multiple crews, complex projects, and regulatory compliance who need integrated job management, scheduling, invoicing, and financial visibility.

Use cases

Multi-Crew Job Scheduling & Dispatch

An electrical contractor with 30+ technicians uses SimPRO to automatically assign jobs based on technician location, skills, and availability. The system reduces travel time, prevents double-booking, and ensures compliance certifications are current for each job site.

Real-Time Financial Visibility

A plumbing company syncs SimPRO to MYOB Advanced every 15 minutes, automatically recording invoices and expenses as jobs complete. Management sees cash flow position in real-time instead of weeks after invoicing, enabling faster payment collection and better working capital decisions.

Compliance & Safety Tracking

A security services firm uses SimPRO to track certifications, safety training, and compliance documentation for each technician. Before dispatching to regulated sites, the system automatically verifies all required credentials are current, reducing audit risk and potential contract penalties.

Alternatives

ServiceMax Choose ServiceMax if you're already on Salesforce or need deeper CRM integration; SimPRO is better if you're a pure trade contractor without complex sales operations.

Housecall Pro Choose Housecall Pro for smaller service businesses (< 20 technicians) wanting simpler, lower-cost software; SimPRO is better for mid-to-large contractors managing complex compliance and fleet operations.

Jobber Choose Jobber for smaller home service businesses needing faster implementation and lower cost; SimPRO for larger commercial contractors needing deeper accounting integration and advanced asset management.

FAQ

What does SimPRO do? +

SimPRO is a cloud-based operating platform for trade and specialty contracting businesses that integrates job estimating, scheduling, dispatching, compliance, invoicing, fleet tracking, and cash flow management into one system. It helps contractors eliminate inefficiency, reduce manual work, and scale profitably by automating workflows across the entire business lifecycle.

How much does SimPRO cost? +

SimPRO uses custom quote-based pricing tailored to your team size, number of field users, and required modules. Setup fees vary based on complexity and data migration needs (can be thousands). There's no public pricing list; you must contact the company for a quote. Mobile licensing is per-technician, and add-ons like GPS and Digital Forms increase monthly fees.

What are alternatives to SimPRO? +

ServiceMax is a broader field service platform with stronger Salesforce integration for larger enterprises. Housecall Pro is better for smaller home service businesses under 20 technicians. Jobber offers simpler, faster implementation for small-to-mid service businesses at lower cost. ServiceTrade and WorkflowMax are other regional competitors, though typically positioned as more expensive or less feature-rich.

Who uses SimPRO? +

SimPRO serves 250,000 users across 8,500+ businesses globally, primarily mid-to-large electrical contractors, plumbers, HVAC companies, solar installers, security firms, and fire protection services. Notable public case study: Hanlon Plumbing. Most enterprise customers don't publicize their use of SimPRO.

How does SimPRO compare to ServiceMax? +

SimPRO is built by trade contractors specifically for the trades, with tighter integration of field operations, invoicing, and cash flow. ServiceMax is broader, Salesforce-centric, and better for enterprise customers with complex CRM needs. SimPRO is typically more affordable and faster to implement for pure trade contractors; ServiceMax is better if you need deep Salesforce integration or have large enterprise IT teams.