Startups > Sendoso

Sendoso

Sendoso helps B2B teams drive engagement through personalized physical gifting at scale.

Series C $157M total Founded 2016 United States

Sendoso is a Sending Management Platform that enables B2B companies to break through digital noise with personalized physical gifts, direct mail, corporate swag, and handwritten notes. The platform provides access to 30,000+ products and handles full logistics, packing, and fulfillment globally. It integrates natively with 90+ business tools including Salesforce, HubSpot, Outreach, and Marketo, allowing teams to trigger sends directly from their existing workflows. The company operates its own warehouses across North America, EMEA, and APAC, ensuring direct control over inventory and shipping.

Problem solved

Sales and marketing teams struggle to stand out in crowded digital channels and lack an efficient way to send personalized physical gifts integrated with their existing workflows.

Target customer

Mid-market to enterprise B2B companies with dedicated sales, marketing, and customer success teams; particularly those using Salesforce, HubSpot, or Outreach for client engagement and account-based marketing.

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Founders

Kris Rudeegraap

CEO & Co-Founder

10+ years in software sales at Talkdesk, Yapstone, and Piqora; founded Sendoso after recognizing the need to differentiate in competitive sales environments.

Braydan Young

Chief Alliances Officer & Co-Founder

10+ years in business development; previously at Demandbase (acquired by Intuit), Betts Recruiting, and Unum; led Sendoso's early sales team before transitioning to partnerships.

Funding history

Seed / Series A $10M+ 2019 Led by Craft Ventures · Signia Partners, Storm Ventures, Struck Capital, Hack VC

Series B $40M February 4, 2020 Led by Oak HC/FT · Craft Ventures, Signia Venture Partners, Storm Ventures, Struck Capital, Stage 2 Capital, Felicis Ventures, Prologis

Series C $100M September 14, 2021 Led by SoftBank Vision Fund 2 · Oak HC/FT, Struck Capital, Stage 2 Capital, Craft Ventures, Signia Venture Partners, Felicis Ventures

Total raised: $157M

Industries

B2B Software

Pricing

Platform fees start at $15K-$25K per year before gift spend. Additional per-user fees at $29/month (billed annually). Total pricing generally starts around $20K+ annually plus variable costs based on number of users and sending volume. Custom pricing available for multi-year commitments.

Notable customers

Nasdaq, SurveyMonkey, Nutanix, Thomson Reuters, Four Seasons, Signpost, Comcast, eBay

Integrations

Salesforce, HubSpot, Outreach, Marketo, SalesLoft, Eloqua, Microsoft Dynamics, 6sense, and 80+ additional native integrations

Website

sendoso.com/

Competitors

Reachdesk

More specialized for enterprise ABM with a focus on account-based marketing; broader platform but potentially less comprehensive gifting product catalog.

Alyce

AI-powered personalization engine; acquired by Sendoso in February 2024 to enhance recommendation capabilities.

Postal.io

No-minimum gifting platform with lower entry costs; acquired by Sendoso in April 2025 for SMB market expansion.

Goody

Focuses on trendy consumer brand gifts; lacks the enterprise-grade integrations and warehouse logistics infrastructure of Sendoso.

Printfection

Print and promotional products focus; narrower integration ecosystem compared to Sendoso's 90+ native app connections.

Why this matters: Sendoso has become the category leader in corporate gifting by consolidating the market through acquisitions of Alyce and Postal.io, while maintaining the deepest integration ecosystem (90+ native apps) in the space. The company's $157M funding, SoftBank backing, and 2024 revenue growth to $84.8M demonstrate strong market validation and momentum in the B2B engagement category.

Best for: Mid-market to enterprise B2B sales, marketing, and customer success teams looking to personalize client engagement at scale while maintaining workflow integration with their existing CRM and sales tools.

Use cases

Account-Based Marketing Campaign Activation

A B2B SaaS company running an ABM campaign uses Sendoso to automatically trigger personalized gift sends to target accounts based on engagement signals captured in Salesforce. The platform's 90+ integrations allow marketing teams to coordinate sends across multiple touchpoints without manual processes, increasing deal velocity and win rates.

Sales Rep Prospecting Differentiation

Sales reps at an enterprise software company use Sendoso embedded in their Outreach workflow to send personalized gifts to high-value prospects on the first touch. Rather than another email, the recipient receives a relevant physical item, dramatically improving response rates and conversation starters for discovery calls.

Customer Retention and Upsell

Customer success teams use Sendoso to send milestone-based gifts (e.g., contract renewal, usage milestones) triggered directly from HubSpot. The integrated logistics and global warehouse network ensure gifts arrive on time and in perfect condition, strengthening customer relationships at critical moments.

Alternatives

Reachdesk Choose Reachdesk if your primary focus is enterprise ABM with a broader platform approach; Sendoso excels at scale and integration depth.

Alyce Alyce is now part of Sendoso; choose standalone Alyce if you want AI-first personalization without the full gifting logistics platform.

Postal.io Choose Postal.io if you're an SMB or startup needing low-friction gifting without minimum spend; Sendoso is better for enterprises needing full logistics control.

FAQ

What does Sendoso do? +

Sendoso is a Sending Management Platform that enables B2B companies to send personalized physical gifts, direct mail, corporate swag, and handwritten notes integrated with their CRM and sales tools. The platform provides access to 30,000+ products and handles full logistics, warehousing, packing, and fulfillment across North America, EMEA, and APAC regions.

How much does Sendoso cost? +

Sendoso's pricing starts at $15K-$25K per year for platform access, plus $29/month per user (billed annually). Total annual costs typically begin around $20K before any gift spending. Custom pricing is available for multi-year commitments and enterprise deals.

What are alternatives to Sendoso? +

Top alternatives include Reachdesk for enterprise ABM focus, Postal.io for no-minimum SMB gifting, Alyce for AI-powered personalization, Goody for consumer brand gifts, and Printfection for print-focused solutions. Reachdesk and Alyce are most comparable for enterprise use cases.

Who uses Sendoso? +

Mid-market to enterprise B2B companies with dedicated sales, marketing, and customer success teams use Sendoso. Notable customers include Nasdaq, SurveyMonkey, Nutanix, Comcast, eBay, Thomson Reuters, and Four Seasons. The platform serves 800+ B2B companies worldwide.

How does Sendoso compare to Reachdesk? +

Both platforms target enterprise ABM, but Sendoso emphasizes integration depth (90+ native apps) and proprietary warehouse logistics globally. Reachdesk is broader but less specialized in gifting execution. Sendoso's recent acquisitions of Alyce and Postal.io position it more comprehensively across the gifting category.

What integrations does Sendoso support? +

Sendoso integrates natively with 90+ business applications including Salesforce, HubSpot, Outreach, Marketo, SalesLoft, Eloqua, Microsoft Dynamics, and 6sense. This integration depth allows teams to trigger sends directly from their existing CRM and sales engagement workflows.

Can Sendoso handle international gifting? +

Yes. Sendoso operates warehouses across North America, EMEA, and APAC regions, enabling global gifting and logistics management. The company handles fulfillment, packing, and shipping internationally.