Revving
Revving helps digital businesses access revenue instantly through transactional-based funding.
Revving provides Transactional-Based Funding (TBF), a next-generation liquidity platform that captures real-time sales data from digital businesses to provide instant access to revenue before invoices are created. The platform integrates with hundreds of adtech and fintech marketplaces (Google DV360, The Trade Desk, Microsoft Advertising) to give businesses a unified view of revenue, commissions, and payment performance. Built specifically for the digital economy, Revving solves the cash flow crisis created by extended payment terms (often 4+ months) endemic to programmatic advertising, affiliate marketing, and mobile gaming.
Problem solved
Digital businesses wait 4+ months to receive payments from invoices, forcing them to fund operations out-of-pocket while awaiting settlement from platforms and partners.
Target customer
Digital marketing businesses, programmatic advertisers, affiliate networks, mobile game developers, and adtech platforms experiencing extended payment cycles of 30-120+ days.
Founders
C
Christopher Pettit
CEO & Co-Founder
20+ year financier, lawyer, and entrepreneur; co-head of Vala Lending at Vala Capital; co-founded and exited Arise Pictures (film production); structured 100+ deals across tech, media, and entertainment.
D
David Mandeno
COO & Co-Founder
Master's in Engineering; consulted for Unilever and private equity firms; Senior Consultant at Cairneagle Associates; VC experience at family offices with focus on media and mobile gaming.
Funding history
Series A
$134.8M
February 2025
Led by DWS
· Structure: £7M equity + £100M debt facility
Total raised:
$134.8M
Industries
Pricing
Not publicly available. Activity-based funding model with customer-controllable drawdowns; specific fee structures not disclosed.
Notable customers
Adimo, Genie Shopping, Revlifter
Integrations
Google DV360, The Trade Desk, Microsoft Advertising, programmatic ad platforms, affiliate management systems, partner management systems, adtech and fintech platforms (hundreds integrated)
Tech stack
TYP03 CMS (CMS)
Magento (Ecommerce)
Nginx (Reverse proxies)
PHP (Programming languages)
Google Workspace (Email)
MySQL (Databases)
GoDaddy (Hosting)
Website
Competitors
Esker
Broader document management and invoice automation platform; less specialized for digital economy liquidity needs.
Tradeshift
Supply chain finance platform focused on buyer-supplier networks; not specialized for adtech and programmatic revenue.
Previse
Working capital platform with broader focus; lacks real-time transaction data integration for digital marketplaces.
Payability
Focused on eCommerce seller payouts and daily settlements; not specialized for adtech and affiliate marketing commission funding.
Why this matters: Revving closed a £107M Series A (£7M equity + £100M debt) in February 2025 from DWS, one of the largest fintech rounds in recent UK history. The company has identified a massive, underserved problem in the digital economy—payment timing that forces businesses to self-finance—and built a specialized platform with deep integrations into the adtech and affiliate ecosystem.
Best for: Digital marketers, affiliate networks, mobile game developers, and adtech businesses that need to bridge 30-120+ day payment gaps and reinvest revenue faster into growth and operations.
Use cases
Mobile Game Developer User Acquisition Funding
A mobile game developer can now fund user acquisition campaigns immediately using real-time install and revenue data, rather than waiting 3-4 months for app store payouts. By integrating with Revving, they access commissions as transactions occur, enabling continuous reinvestment in ad campaigns.
Programmatic Advertising Agency Cash Flow
An adtech agency working with Google DV360 and The Trade Desk can instantly access commission revenue as ads run, rather than waiting 60-90 days for partner settlements. This allows them to pay media buyers and fund new campaigns without external financing.
Affiliate Network Commission Management
An affiliate marketing network can provide instant commission payouts to publishers based on real-time transaction data, improving partner retention and enabling affiliates to reinvest earnings into performance growth.
Alternatives
Wayflyer
Primarily targets eCommerce sellers and marketplaces; not specialized for programmatic advertising and affiliate revenue streams.
8fig
Focused on Amazon and eCommerce seller financing; lacks integration with adtech and programmatic advertising platforms.
Revenued
General revenue-based financing; lacks real-time transaction data capture and specialized integration with digital marketplace ecosystems.
FAQ
What does Revving do? +
Revving is a liquidity platform that captures real-time sales data from digital marketplaces (adtech, affiliate networks, partner platforms) and provides instant access to revenue through Transactional-Based Funding (TBF). Instead of waiting 4+ months for invoice payments, businesses can draw funds as transactions occur, enabling faster reinvestment in growth.
How much does Revving cost? +
Pricing is not publicly available. Revving offers activity-based funding with customer-controllable drawdowns. Contact their team for specific fee structures and terms.
Who uses Revving? +
Revving serves digital marketing businesses, programmatic advertisers, affiliate networks, mobile game developers, and adtech platforms. Named customers include Adimo, Genie Shopping, and Revlifter, all of whom report improved cash flow and reinvestment capacity.
What problem does Revving solve? +
Extended payment terms (often 4+ months) in the digital economy force businesses to self-fund operations while awaiting platform settlements. Revving solves this by providing instant access to revenue based on real-time transaction data, eliminating the working capital gap.
How does Revving compare to traditional invoice factoring? +
Revving's Transactional-Based Funding (TBF) operates on real-time transaction data rather than invoices, enabling faster funding before invoices are even created. Traditional factoring is slower and less suited to the high-velocity, real-time nature of the digital economy.
What integrations does Revving support? +
Revving integrates with hundreds of adtech and fintech platforms including Google DV360, The Trade Desk, Microsoft Advertising, and partner/affiliate management systems. The RevHub dashboard provides unified visibility across all connected revenue sources.
Tags
invoice factoring
working capital
liquidity
adtech
programmatic advertising
affiliate marketing
cash flow
revenue financing
payment terms
real-time funding