Place
Place helps real estate agents run their entire business with one technology and services platform.
Place is an end-to-end technology and business services platform that helps real estate agents run their entire business from a single platform. The platform combines powerful tools for lead generation, client management, marketing automation, and back-office operations (accounting, HR, legal, recruiting) with an AI assistant called Gabbi that automates data entry and lead qualification. Place partners with top-producing real estate teams across 100+ locations in the US and Canada, enabling agents to offload up to 75% of operational tasks so they can focus on client advisory. Unlike agent-replacement proptech, Place positions itself as agent-supportive, empowering professionals rather than disrupting them.
Problem solved
Real estate agents spend excessive time on non-revenue-generating operational tasks like data entry, bookkeeping, HR, marketing, and lead management instead of focusing on client relationships and closing deals.
Target customer
Top-producing real estate teams and independent agents, regardless of brokerage affiliation, with high transaction volumes who need comprehensive business operations support.
Founders
B
Ben Kinney
Co-Founder
Serial entrepreneur who founded Ben Kinney Companies (including Brivity, ActiveRain, Kwkly) with three Inc. 5000-ranked companies; trained 100,000+ business owners through conferences and webinars.
C
Chris Suarez
Co-Founder
20-year veteran in real estate with previous role as co-founder of Xperience Real Estate; recognized as Inman Innovator and RISMedia Real Estate Newsmaker with expertise in real estate law, title, and sales.
Funding history
Series A
$100M
November 2021
Led by Goldman Sachs Asset Management (Growth Equity)
· 3L Capital
Total raised:
$100M
Industries
Notable customers
Craig Curelop and The FI Team (Denver, CO; San Diego, CA; Coeur d'Alene, ID)
Integrations
IDX search, lead capture, open house registration, integrated client portals, Facebook and Instagram advertising platform
Website
Competitors
Top Producer
Primarily a CRM and marketing tool for agents; lacks comprehensive back-office services like accounting, HR, and legal support.
Rechat
Focused on communication and team collaboration; does not offer integrated business services or AI-powered lead automation.
Propertybase
Real estate CRM platform with less emphasis on professional services integration and operational task automation.
Zillow/Realtor.com
Marketplace and listing platforms focused on consumer-facing tools; do not provide agent business management or operational support infrastructure.
Why this matters: Place achieved unicorn status ($1B+ valuation) in November 2021 with a $100M Series A from Goldman Sachs, signaling significant institutional confidence in the real estate operations platform space. The company's model of supporting rather than replacing agents—while providing comprehensive back-office services—is differentiated from most proptech, which historically focused on disrupting agent roles or competing directly with brokerages.
Best for: High-performing real estate teams and independent agents who need a comprehensive, all-in-one platform to manage client relationships, marketing, and back-office operations without switching between multiple vendors.
Use cases
Scaling a real estate team without administrative overhead
A top-producing agent uses Place to manage lead capture, client portals, and transaction workflows while Place's services handle accounting, HR, and legal work. This eliminates the need to hire and manage administrative staff, allowing the agent to focus on closing deals and serving clients while maintaining profitability as transaction volume increases.
Automating lead qualification and client data management
Real estate teams use Gabbi, Place's AI assistant, to automatically extract property details and client information from inquiries, create listing alerts, and segment leads (new vs. existing) without manual data entry. This reduces administrative time and ensures leads are instantly routed to the right team member for follow-up.
Multi-location team operations
The FI Team uses Place to manage operations across Denver, San Diego, and Coeur d'Alene with centralized accounting, bookkeeping, training, and compliance support. This enables consistent operations and scaling without the complexity of managing multiple vendors or office infrastructure across states.
Alternatives
Top Producer
Use if you need a lightweight CRM and marketing automation tool; lacks Place's integrated business services and operational support.
Rechat
Choose if your primary need is team communication and collaboration; does not provide comprehensive back-office service integration.
Propertybase
Prefer if you want a traditional real estate CRM with strong workflow management but without outsourced business services.
FAQ
What does Place do? +
Place is an all-in-one platform and business services provider for real estate agents. It combines technology tools (CRM, lead capture, marketing, AI-powered lead qualification) with professional services (accounting, HR, legal, recruiting, training, design). This allows agents to offload up to 75% of operational tasks and focus on client relationships and closing deals.
How much does Place cost? +
Pricing is not publicly available. Place works with high-producing real estate teams and likely uses custom pricing based on transaction volume, team size, and services required. Contact their sales team for a quote.
What are alternatives to Place? +
Top Producer (CRM and marketing focus), Rechat (team communication and CRM), and Propertybase (real estate CRM) are competitors. However, Place is unique in combining CRM tools with integrated back-office services; most competitors focus only on the technology layer.
Who uses Place? +
Top-producing real estate teams and high-volume independent agents across 100+ locations in the US and Canada. Notable customer The FI Team operates in Denver, San Diego, and Coeur d'Alene with a focus on real estate investing and financial independence.
How does Place compare to Top Producer? +
Top Producer is primarily a CRM and marketing tool for individual agents and teams. Place is a comprehensive platform that includes CRM, marketing, and outsourced business services (accounting, legal, HR, recruiting). Place is designed for scaling high-performing teams, while Top Producer is better for solo agents or smaller teams.
Tags
real estate
proptech
agent tools
CRM
business operations
lead generation
back-office services
AI automation
business services