Startups > MoEngage

MoEngage

MoEngage helps digital brands automate personalized customer engagement across channels.

Series F $307M total Founded 2014 San Francisco, California 873 employees

MoEngage is an AI-powered customer engagement platform that orchestrates personalized omnichannel experiences across mobile, web, email, SMS, and social media. It serves enterprise and mid-market brands by consolidating customer data from multiple touchpoints and automating targeted communications at scale. The platform processes 3.2 billion messages daily for 1,350+ global brands like Flipkart, Domino's, and Deutsche Telekom, combining real-time analytics with machine learning-driven journey orchestration.

Problem solved

Brands struggle to unify customer data across touchpoints and deliver personalized, timely communications at scale without fragmented point tools and manual orchestration.

Target customer

Enterprise and mid-market digital-first companies (e-commerce, fintech, consumer apps) with 1M+ monthly active users seeking omnichannel customer engagement automation.

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Founders

Raviteja Dodda

Co-Founder & CEO

IIT Kharagpur alumnus with 15+ years in scaling product and global teams; previously software engineer at Cisco and co-founder of Pipal Tech Ventures (built DelightCircle); recognized in Forbes 30 under 30 for Asia.

Yashwanth Kumar

Co-Founder & CTO, CISO

IIT Kharagpur alumnus with 15+ years delivering innovative technology solutions; classmate of Raviteja with early experience in SMS marketing startups.

Yashwanth Reddy

Chief Revenue Officer

IIT Kharagpur and IIM Calcutta alumnus; banker-turned-executive with cross-functional industry experience in driving revenue growth across markets.

Narasimha Reddy

CFO and Head of Strategic Initiatives

Experienced investment banker and corporate finance leader with expertise in equity and debt capital raising and strategic growth initiatives.

Funding history

Series E $77M June 2022 Led by Goldman Sachs Asset Management, B Capital · Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, Matrix Partners India

Series F - Tranche 1 $100M November 2025 Led by Unknown · Unknown

Series F - Tranche 2 $180M December 2025 Led by ChrysCapital, Dragon Funds · Schroders Capital, TR Capital, B Capital; secondary participation from Eight Roads Ventures, Helion Venture Partners, Z47, Ventureast

Total raised: $307M

Industries

Digital Marketing Analytics

Pricing

Tiered subscription model based on messaging volume and audience size. Typically 20-40% lower than Braze ($40K-$100K annually). Startup packages available. Pricing can become unpredictable at scale; evaluate MAU-based pricing for cost predictability.

Notable customers

Flipkart, Domino's, Nestle, McAfee, Deutsche Telekom, SoundCloud, Loblaw, Cocomelody

Integrations

HubSpot, Mailchimp, Salesforce, Google Analytics, Facebook Pixel, Zendesk, WordPress

Tech stack

React (JavaScript frameworks) Gatsby (Static site generator) core-js (JavaScript libraries) MySQL (Databases) Zendesk (Documentation) WordPress (Blogs) Twitter Analytics (Analytics) HubSpot Analytics (Analytics) Matomo Analytics (Analytics) Linkedin Insight Tag (Analytics) Google Analytics (Analytics) Google Ads Conversion Tracking (Analytics) Facebook Pixel (Analytics) Nginx (Reverse proxies) PHP (Programming languages) Google Workspace (Email) OptinMonster (Marketing automation) HubSpot (Marketing automation) MailChimp (Marketing automation) Twitter Ads (Advertising) Google Tag Manager (Tag managers) Amazon Web Services (PaaS) HubSpot Cookie Policy Banner (Cookie compliance) Sendgrid (Email)

Website

moengage.com/

Competitors

Braze

Broader customer engagement platform; MoEngage typically 20-40% cheaper and stronger in APAC markets.

Iterable

Similar omnichannel focus but Iterable emphasizes cross-channel analytics; MoEngage differentiates on AI-driven journey orchestration.

Segment

Data infrastructure and CDP focus vs. MoEngage's campaign orchestration; different positioning in the engagement stack.

Why this matters: MoEngage has raised $307M—one of the largest growth rounds for an Indian SaaS company—and commands 1.2B monthly end-users across 1,350+ brands. It represents the growing dominance of APAC-first SaaS unicorns in customer engagement, combining enterprise-grade AI orchestration with pricing accessible to mid-market brands.

Best for: Enterprise and mid-market digital brands needing AI-powered omnichannel customer engagement automation with unified data analytics.

Use cases

Personalized E-commerce Journey Automation

Cocomelody used MoEngage to centralize customer data and automate targeted messages across touchpoints, achieving a 27% boost in repurchase rates. The platform identifies behavior patterns and triggers contextual communications without manual campaign setup.

Multi-Channel Content Delivery at Scale

SoundCloud relies on 90+ team members using MoEngage daily to create and deliver engaging in-app, email, and push experiences. Real-time segmentation ensures content recommendations reach the right user at the right moment across channels.

Omnichannel Customer Support & Retention

Loblaw partnered with MoEngage to unify customer interactions across SMS, email, and in-app channels. The platform's journey orchestration enables consistent messaging that drives retention and reduces churn for large retail audiences.

Alternatives

Braze Larger market presence and broader feature set, but significantly higher cost ($40K-$100K+); choose Braze if budget is flexible and you need maximum platform maturity.

Iterable Strong cross-channel analytics and slightly lower learning curve for teams new to journey orchestration; choose Iterable if detailed attribution is your primary need.

Segment Best-in-class CDP capabilities for data unification; choose Segment if your primary challenge is data integration rather than campaign execution.

FAQ

What does MoEngage do? +

MoEngage is an AI-powered customer engagement platform that consolidates customer data from multiple touchpoints and orchestrates personalized, automated communications across mobile, web, email, SMS, and social media. It enables brands to deliver omnichannel experiences at scale with real-time analytics and machine learning-driven insights.

How much does MoEngage cost? +

MoEngage uses tiered subscription pricing based on messaging volume and audience size. Pricing is typically 20-40% lower than competitors like Braze, with startup packages available. For exact pricing, contact sales as it varies by use case and scale.

What are alternatives to MoEngage? +

Top alternatives include Braze (larger platform but more expensive), Iterable (stronger cross-channel analytics), and Segment (superior CDP capabilities). Choice depends on whether you prioritize cost, analytics depth, or data unification.

Who uses MoEngage? +

Enterprise and mid-market digital-first companies like Flipkart, Domino's, Deutsche Telekom, SoundCloud, and Nestle. Typical customers are e-commerce, fintech, and consumer app companies with 1M+ monthly active users.

How does MoEngage compare to Braze? +

Both are omnichannel engagement platforms, but MoEngage offers significantly lower pricing (20-40% cheaper) and stronger presence in APAC markets. Braze has broader enterprise adoption and slightly more mature platform features, making it preferred by larger enterprises with bigger budgets.