Insurify
Insurify helps drivers compare and purchase car insurance from 100+ carriers instantly.
Insurify is an AI-driven digital insurance agent licensed in all 50 states that connects consumers with real-time, bindable car insurance quotes from 100+ carriers in minutes. The platform uses proprietary RateRank technology to match individual risk profiles to optimal carriers and coverage, eliminating the friction of traditional insurance shopping. Since 2016, Insurify has served over 196 million quotes and generated $200 billion in total coverage, with customers saving hundreds of dollars annually.
Problem solved
Consumers spend hours comparing car insurance quotes across multiple providers, facing complex forms and receiving non-bindable estimates rather than actionable quotes.
Target customer
Individual consumers shopping for car insurance; insurance carriers seeking distribution channels
Founders
S
Snejina Zacharia
CEO & Founder
20+ years in entrepreneurship and enterprise software at Gartner; MIT Sloan MBA; EY New England Entrepreneur of the Year 2021.
G
Giorgos Zacharia
Co-Founder & Co-CEO
Former President of KAYAK, led machine learning teams; appointed Co-CEO in March 2025.
T
Tod Kiryazov
Co-Founder & Chief Product Officer
CPO who spearheaded product management and AI-driven product development, including patented virtual agent technology.
Funding history
Seed Round 1
$2M
January 2015
Led by Rationalwave Capital Partners
· Angel investors
Seed Round 2
$4.6M
October 2016
Led by MassMutual Ventures
· Nationwide Ventures
Series A
$23M
January 2020
Led by MTech Capital
· Viola FinTech
Series B
$100M
September 2021
Led by Motive Partners
· Viola FinTech, MassMutual Ventures, Nationwide, Hearst Ventures, Moneta VC, Viola Growth, Fort Ross Ventures
Series B Extension
$22.4M
April 2023
Led by Unknown
· Various investors
Total raised:
$154M
Pricing
Free for consumers; Insurify earns commissions from insurance carriers. No charges for quote comparisons, and user data is not sold.
Notable customers
15 million insurance shoppers; 100,000+ customer reviews on platform
Integrations
100+ insurance carriers, Toyota Insurance Management Solutions, Nationwide, Evia (Expert Virtual Insurance Agent)
Website
Competitors
The Zebra
Similar car insurance comparison platform; top competitor by Similarweb traffic as of February 2026.
NerdWallet
Broader financial comparison site with insurance as one category; less specialized in car insurance.
EverQuote
Insurance lead generation and comparison platform; similar model but different technology stack.
SelectQuote
Insurance comparison platform with different carrier partnerships and less AI-driven personalization.
Why this matters: Insurify represents a new generation of insurtech that has moved beyond estimates to bindable quotes, reducing purchase friction in a historically slow category. With $154M in funding, 15M users, and the appointment of KAYAK's former president as Co-CEO in 2025, the company is expanding beyond car insurance and positioning itself as a generalist insurance platform.
Best for: Consumers seeking to compare car insurance quotes quickly without spam, and insurance carriers looking to reach qualified customers at scale.
Use cases
Quick quote comparison after life change
A driver who recently moved, married, or had a major life change can text a photo of their license plate to Evia and receive bindable quotes from 100+ carriers within minutes, comparing options without filling out lengthy forms repeatedly.
Annual insurance renewal optimization
Each year when renewal notices arrive, customers use Insurify's RateRank technology to receive personalized carrier recommendations based on their current risk profile, often saving 20-50% on premiums without shopping manually.
Embedded insurance for automotive partnerships
Toyota and Nationwide use Insurify's embedded insurance products to offer instant quote and purchase flows directly within their customer experience, reducing friction in the insurance buying process.
Alternatives
The Zebra
Comparable car insurance comparison platform with similar carrier integrations; choose based on UI preference and carrier availability in your state.
NerdWallet
Broader financial comparison site useful if comparing multiple insurance types (auto, home, life); less specialized than Insurify for car insurance only.
Direct carrier websites
Going direct to insurers bypasses commission-based models but requires manual comparison across multiple sites and takes significantly more time.
FAQ
What does Insurify do? +
Insurify is an AI-powered digital insurance agent that connects consumers with real-time, bindable car insurance quotes from 100+ carriers. Users can compare options, get personalized recommendations via RateRank technology, and complete purchases directly on the platform—all in minutes rather than hours of manual shopping.
How much does Insurify cost? +
Insurify is completely free for consumers. The company earns commissions from insurance carriers. Users never pay to view quotes, and their personal information is never sold or used for spam marketing.
What are alternatives to Insurify? +
Top alternatives include The Zebra (similar car insurance comparison), NerdWallet (broader financial comparison including insurance), and SelectQuote (insurance comparison with different carrier partnerships). Direct insurance company websites are also an option but require manual comparison.
Who uses Insurify? +
Insurify serves individual consumers shopping for car insurance, with 15 million users to date. Insurance carriers use it as a distribution channel to reach qualified customers. The platform is available to all drivers in all 50 states and Washington, D.C.
How does Insurify compare to The Zebra? +
Both platforms offer real-time car insurance quotes from multiple carriers. Insurify differentiates through its RateRank proprietary technology for personalized recommendations, Evia virtual agent (quote by photo), and embedded insurance partnerships. The Zebra is comparable but with different carrier integrations and partnership focus.
Tags
insurance comparison
car insurance
AI agent
bindable quotes
insurance marketplace
digital distribution
insurtech