Insider
Insider helps marketers drive growth with AI-powered personalization across the entire customer funnel.
Insider is a Growth Management Platform (GMP) that helps digital marketers drive growth across the entire customer funnel—from acquisition through activation, retention, and revenue—using AI-powered predictive segmentation and real-time personalization. The platform unites customer data, personalization, and journey orchestration across web, mobile, email, SMS, WhatsApp, and in-app channels with a native CDP at its core. Trusted by 2,000+ global brands including Samsung, L'Oréal, Unilever, and Toyota, Insider differentiates through its integrated approach to growth management rather than point solutions, delivering measurable results like 259% AOV increases and 350% conversion rate improvements for customers like Adidas and Carrefour.
Problem solved
Digital marketers struggle to unify customer data, deliver personalized experiences, and optimize customer journeys across fragmented channels and tools.
Target customer
Mid-market to enterprise digital marketing and growth teams at consumer brands, eCommerce companies, and large retailers with complex multi-channel customer engagement needs.
Founders
H
Hande Cilingir
CEO & Co-Founder
Serial entrepreneur with a successful exit prior to Insider; ranked by Crunchbase as one of the top three women CEOs outside the US.
S
Serhat Soyuerel
VP of Growth & Co-Founder
London School of Economics graduate who co-founded Insider's first venture with Hande before launching Insider.
A
Arda Köterin
VP of Customer Success & Co-Founder
Co-founder focusing on customer success strategy at Insider.
S
Sinan Toktay
CTO & Co-Founder
Co-founder leading technical architecture and development at Insider.
O
Okan Yedibela
VP of Engineering & Co-Founder
Co-founder overseeing engineering operations and team.
M
Muharrem Derinkök
VP of Product & Co-Founder
Co-founder leading product strategy and development.
Funding history
Series A
$2.2M
September 2016
Led by Unknown
· Unknown
Series B
$11M
April 2018
Led by Sequoia Capital
· Unknown
Series C
$32M
July 2020
Led by Riverwood Capital
· Sequoia Capital, Wamda, Endeavor Catalyst
Series D
$121M
March 2022
Led by Qatar Investment Authority
· Unknown
Series E
$500M
November 2024
Led by General Atlantic
· Unknown
Total raised:
$771M
Pricing
Subscription-based SaaS with tiered plans customized by monthly active users, message volume, and feature modules. Average annual cost around $48,000; maximum pricing up to $100,000 annually for enterprise deployments.
Notable customers
Samsung, L'Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, Gap, Adidas, Carrefour, Chemist Warehouse
Integrations
WhatsApp, SMS, Email, Web, Mobile App, Site Search, Google Tag Manager, HubSpot, Zendesk, Cloudflare, WordPress
Tech stack
jQuery Migrate (JavaScript libraries)
Select2 (JavaScript libraries)
jQuery (JavaScript libraries)
Hammer.js (JavaScript libraries)
Glide.js (JavaScript libraries)
core-js (JavaScript libraries)
Swiper (JavaScript libraries)
Bootstrap (UI frameworks)
Wistia (Video players)
Zendesk (Documentation)
LottieFiles
RSS
PWA
Open Graph
WordPress (Blogs)
HubSpot Analytics (Analytics)
HSTS (Security)
Twitter Emoji (Font scripts)
Google Font API (Font scripts)
PHP (Programming languages)
Google Hosted Libraries (CDN)
Cloudflare (CDN)
HubSpot (Marketing automation)
MySQL (Databases)
Google Tag Manager (Tag managers)
Elementor (Page builders)
Yoast SEO (SEO)
Yoast SEO Premium (SEO)
CookieYes (Cookie compliance)
HubSpot WordPress plugin (WordPress plugins)
WPML (WordPress plugins)
Priority Hints (Performance)
Insider (Customer data platform)
Website
Competitors
Bloomreach
Digital experience platform focused on search, merchandising, and eCommerce product discovery, while Insider emphasizes growth management and multi-channel customer engagement across the full funnel.
Iterable
Customer communication platform primarily for email and SMS, whereas Insider integrates broader channels including web, mobile, app, and WhatsApp with native CDP capabilities.
MoEngage
Mobile marketing automation platform, while Insider is a comprehensive growth management platform with stronger emphasis on web personalization and omnichannel orchestration.
WebEngage
Customer engagement platform with narrower feature set; Insider offers more sophisticated AI-driven predictive modeling and personalization capabilities.
Netcore Cloud
Customer engagement platform with regional strength in Asia; Insider has broader global reach and more integrated AI/ML capabilities.
Why this matters: Insider represents a rare combination: a $771M-funded, female-founded, female-led SaaS unicorn (Series D in 2022) that achieved unicorn status with a non-US founding team (Istanbul, Turkey). The company's latest $500M Series E (November 2024) and rebranding to Insider One signals aggressive expansion into AI-driven customer experience, positioning it as a consolidator in the fragmented martech ecosystem.
Best for: Enterprise and mid-market digital marketing and growth teams at consumer brands seeking an integrated platform to deliver personalized, omnichannel customer experiences at scale.
Use cases
Cart Abandonment Recovery
Carrefour increased conversion rates by 350% by leveraging Insider's cart abandonment automation and web push notifications to re-engage customers who started but didn't complete purchases. The platform's behavioral targeting identifies abandoned users and triggers personalized recovery messages across web and mobile channels automatically.
Web Personalization & AOV Optimization
Adidas increased average order value by 259% and revenue per user by 18.5% in one month using Insider's website personalization and multivariate A/B testing capabilities. The platform segments users by behavior and demographics, then delivers tailored product recommendations and messaging to maximize conversion likelihood.
Mobile Push Notification Campaigns
Chemist Warehouse increased conversion rates by 85% using web push notifications powered by Insider's real-time behavioral triggers and predictive segmentation. The platform identifies high-intent users and sends contextually relevant messages at optimal times without manual campaign setup.
Customer Lifecycle Orchestration
Global brands use Insider to manage complex multi-touch customer journeys from awareness through retention, coordinating touchpoints across email, SMS, WhatsApp, web, and in-app channels. The integrated CDP eliminates data silos and enables unified lifecycle automation that drives consistent growth metrics.
Alternatives
Bloomreach
Choose Bloomreach if you're an eCommerce company primarily focused on improving product discovery and search-driven personalization rather than broad multi-channel growth management.
Iterable
Choose Iterable if you need a specialized, developer-friendly customer communication platform focused deeply on email and SMS rather than integrated omnichannel orchestration.
MoEngage
Choose MoEngage if your primary focus is mobile app engagement and push notifications for mobile-first user bases.
FAQ
What does Insider do? +
Insider is a Growth Management Platform that helps digital marketers drive growth across the entire customer funnel using AI-powered personalization, predictive segmentation, and real-time journey orchestration. It unites customer data, personalization, and engagement across web, mobile, email, SMS, WhatsApp, and in-app channels through an integrated Customer Data Platform (CDP) with AI at its core.
How much does Insider cost? +
Insider uses subscription-based pricing customized to organization size and usage. Average annual cost is around $48,000, with maximum pricing reaching up to $100,000 for enterprise deployments. Pricing is based on monthly active users, message volume, and selected feature modules. Contact their sales team for custom quotes.
What are alternatives to Insider? +
Top alternatives include Bloomreach (eCommerce-focused digital experience platform), Iterable (email and SMS communication platform), MoEngage (mobile engagement platform), WebEngage (customer engagement platform), and Netcore Cloud (engagement platform with regional strength in Asia).
Who uses Insider? +
Insider is trusted by 2,000+ customers including major global brands like Samsung, L'Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, Gap, Adidas, and Carrefour. It's designed for mid-market to enterprise digital marketing and growth teams at consumer brands, eCommerce companies, and large retailers.
How does Insider compare to Bloomreach? +
Insider is a Growth Management Platform that focuses on customer engagement and growth optimization across the full funnel with strong AI/ML capabilities, while Bloomreach is a Digital Experience Platform (DXP) specialized in search, merchandising, and product discovery for eCommerce. Insider excels at omnichannel customer journey orchestration; Bloomreach excels at improving eCommerce product findability.
What results can I expect with Insider? +
Insider customers have reported significant results: Adidas increased AOV by 259% and revenue per user by 18.5% in one month, Carrefour achieved a 350% conversion rate increase, and Chemist Warehouse increased conversion rates by 85%. Results depend on implementation, data quality, and optimization effort.
Tags
customer engagement
growth management
personalization
AI/ML
omnichannel marketing
CDP
customer data platform