Startups > Hai Robotics

Hai Robotics

Hai Robotics automates warehouse picking with mobile case-handling robots.
Series C $215M total Founded 2016 China
Hai Robotics develops Automated Case-handling Mobile Robots (ACRs) and modular ASRS systems that intelligently bring totes and cartons to workstations rather than moving entire racks. The company's HaiPick family of solutions enables warehouses to achieve 99%+ pick accuracy, 4x efficiency gains, and 75% footprint reduction through vertical storage up to 12 meters. With 2,000+ robots deployed across 200+ projects in 20+ countries, Hai Robotics holds 90% market share in the ACR robot category and has established itself as the category pioneer.
Problem solved
Warehouses struggle with low pick accuracy, high labor costs for travel time during order picking, limited storage density, and long deployment timelines for automation—Hai Robotics solves these with intelligent mobile robots that bring goods to workers instead of requiring human travel.
Target customer
Large logistics providers, e-commerce fulfillment centers, and 3PL warehouses requiring high-throughput order picking and storage density optimization. Customers range from Boot Barn and Avenue Shops to enterprise logistics like JD Logistics and DHL.
Website LinkedIn Crunchbase
Founders
R
Richie Chen
CEO
Co-founder and CEO; PolyU Department of Electronic and Information Engineering graduate who partnered with Bing Fang during undergraduate studies on robotics research.
S
Shengdong Xu
CTO
Co-founder and Chief Technology Officer; leads technology development and innovation at Hai Robotics.
B
Bing Fang
Co-Founder
Co-founder; PolyU Department of Electronic and Information Engineering graduate who collaborated with Richie Chen on early robotics research before founding Hai Robotics.
Funding history
Series B Unknown September 2020 Led by Source Code Capital
Series B Unknown March 2021 Led by 5Y Capital
Series C Unknown Unknown Led by 5Y Capital · Sequoia Capital China, Source Code Capital, VMS, Walden International, Scheme Capital
Series D Unknown September 2021 Led by Capital Today
Series D $100M June 2022 Led by Unknown
Series D+ $100M+ May 2024 Led by Capital Today · 5Y Capital, Source Code Capital, Sequoia Capital, 01VC
Total raised: $215M
Industries
Robotics Artificial Intelligence
Pricing
Not publicly available. Enterprise ASRS solutions use custom project-based pricing.
Notable customers
SF DHL, Philips, BEST Supply Chain, ANTA Logistics, Xin Hee, State Grid, Boot Barn, Avenue Shops, JD Logistics
Integrations
Vanderlande (Tote AV portfolio integration), GreyOrange (joint solutions), Hy-Tek Intralogistics (IntraOne platform), Dematic (flexible AMR partnerships), Transsystem (European warehouse automation)
Website
hairobotics.com/
Competitors
GreyOrange
Broader warehouse automation platform with software-hardware integration; Hai Robotics differentiates on project cost, customization, and specific ACR robot expertise developed in dynamic Asian markets.
Addverb
General warehouse automation provider; Hai Robotics focuses specifically on case-handling mobile robots with modular ASRS approach.
Unbox Robotics
Smaller ACR competitor; Hai Robotics dominates with 90% ACR market share and 2,000+ deployed robots.
Why this matters: Hai Robotics achieved unicorn status in just 5 years (2016-2021) by pioneering the ACR robot category and dominating it with 90% market share and 2,000+ deployed robots. The company's recent expansion into North America through partnerships with Dematic, Vanderlande, and others, plus innovative products like HaiPick Climb, signals aggressive global growth and potential to reshape warehouse automation standards outside Asia.
Best for: Large-scale warehouses and distribution centers that need to increase pick accuracy, throughput, and storage density while reducing deployment time and labor costs in order fulfillment operations.
Use cases
High-Volume E-Commerce Fulfillment
E-commerce fulfillment centers like Avenue Shops doubled monthly order volume without slowing shipping times by deploying HaiPick ACRs to autonomously bring totes to pickers, eliminating walking time. The system's 4x efficiency improvement and 99%+ accuracy enable rapid scaling during peak seasons.
Multi-Location Logistics Optimization
Boot Barn deployed Hai Robotics across its warehouse network supporting 400 stores nationwide, achieving necessary throughput and capacity scaling. The modular ASRS approach allowed flexible deployment across different warehouse layouts and sizes.
Storage Density Maximization in Limited Space
Logistics providers facing real estate constraints use HaiPick systems to achieve 75% footprint reduction through vertical storage up to 12 meters, allowing them to store significantly more inventory in existing facilities while maintaining fast pick times and accuracy.
Alternatives
GreyOrange Broader integrated software-hardware platform for warehouse automation; choose GreyOrange if you need comprehensive WCS and multi-robot coordination across diverse equipment.
Vanderlande Large European automation provider with deeper integration in conveyor systems; choose Vanderlande if you need tightly integrated sortation and case-handling in one platform.
Addverb Indian automation company with focus on pan-India deployment and cost optimization; choose Addverb if you prioritize cost efficiency in emerging markets.
FAQ
What does Hai Robotics do? +
Hai Robotics develops Automated Case-handling Mobile Robots (ACRs) and modular ASRS systems that autonomously identify and bring totes or cartons to workstations, eliminating human travel during order picking. The solutions deliver 99%+ pick accuracy, 4x efficiency gains, and 75% footprint reduction through intelligent automation and vertical storage up to 12 meters.
How much does Hai Robotics cost? +
Pricing is not publicly available. Hai Robotics uses custom project-based pricing for enterprise ASRS solutions. Contact the company directly for quotes based on warehouse size, throughput requirements, and specific configuration needs.
How long does it take to deploy Hai Robotics? +
Hai Robotics can deploy warehouse automation solutions within 1-2 months upon equipment arrival, significantly faster than traditional automation systems that require custom engineering.
Who uses Hai Robotics? +
Large logistics providers, e-commerce fulfillment centers, and 3PL warehouses. Notable customers include DHL, JD Logistics, Boot Barn, Avenue Shops, Philips, ANTA Logistics, and State Grid. The company has deployed 2,000+ robots across 200+ projects spanning 20+ countries.
How does Hai Robotics compare to GreyOrange? +
Hai Robotics specializes in case-handling mobile robots (ACRs) with 90% market share, while GreyOrange offers broader warehouse automation platforms with integrated software and WCS. Hai Robotics claims advantages in project cost, customization capability, and experience catering to diverse market demands. GreyOrange provides more comprehensive platform integration if you need unified control across multiple equipment types.
Tags
warehouse automation robotics ACR robots ASRS systems order picking logistics automation goods-to-person