GreyOrange
GreyOrange orchestrates warehouses by optimizing humans, robots, and inventory in real-time.
GreyOrange provides AI-driven software (GreyMatter™ WES) and autonomous mobile robots (Ranger™ series) that orchestrate warehouse operations by optimizing interactions between human workers, robots, and inventory systems in real-time. The platform delivers 1 million+ optimizations per minute across goods-to-person, smart zone transfer, assisted picking, and unmanned inventory movement. GreyOrange serves major retailers and logistics operators like Walmart, H&M, Coupang, and GXO Logistics, differentiating through vendor-agnostic integration and proprietary AI that treats the warehouse as a unified orchestration system rather than isolated robotic components.
Problem solved
Warehouses struggle to efficiently coordinate human workers, multiple robot systems, and inventory movements, resulting in suboptimal throughput and resource utilization despite investing in disparate automation technologies.
Target customer
Large retailers, 3PL logistics providers, and e-commerce fulfillment centers with annual volumes exceeding 10M+ packages requiring multi-million dollar automation investments.
Founders
A
Akash Gupta
CEO & Co-Founder
BITS Pilani graduate who won global robotics competitions as a student, served as CTO and CPO before becoming CEO; named to MIT Technology Review's 35 Innovators Under 35.
S
Samay Kohli
Co-Founder, Board Member
BITS Pilani graduate and robotics competition partner with Akash; originally served as CEO focusing on product and business strategy before transitioning to board in 2023.
W
Wolfgang Höltgen
Co-Founder
Early angel investor and strategic mentor to the founding team.
Funding history
Seed
Unknown
January 2013
Led by Unknown
· Unknown
Series C
$140M
Unknown
Led by Unknown
· Unknown
Growth Financing
$110M
May 2022
Led by Mithril Capital Management
· BlackRock
Series D
$135M
December 21, 2023
Led by Anthelion Capital
· Unknown
Total raised:
$545M
Pricing
Not publicly available. Robotics-as-a-Service (RaaS) delivery model with entirely quote-based pricing. Budget multi-million dollars for typical deployment.
Notable customers
Walmart, H&M, COS, Coupang, GXO Logistics, Active Ants, Flipkart, Myntra, DTDC, GoJavas, Jabong
Integrations
Vendor-agnostic integration with WMS, WCS, goods-to-person robots, AMRs, and warehouse management systems
Tech stack
GSAP (JavaScript frameworks)
Slick (JavaScript libraries)
Lightbox (JavaScript libraries)
ScrollMagic (JavaScript libraries)
jQuery (JavaScript libraries)
FancyBox (JavaScript libraries)
core-js (JavaScript libraries)
Choices (JavaScript libraries)
AOS (JavaScript libraries)
Bootstrap (UI frameworks)
Drift (Live chat)
Zendesk (Documentation)
Webpack
Popper
Open Graph
Module Federation
DocuSign
WordPress (Blogs)
Zoominfo (Analytics)
HubSpot Analytics (Analytics)
Matomo Analytics (Analytics)
Google Analytics (Analytics)
Facebook Pixel (Analytics)
Crazy Egg (Analytics)
Linkedin Insight Tag (Analytics)
HSTS (Security)
Google Font API (Font scripts)
Nginx (Reverse proxies)
Varnish (Caching)
WP Rocket (Caching)
PHP (Programming languages)
Google Workspace (Email)
Fastly (CDN)
jsDelivr (CDN)
Cloudflare (CDN)
HubSpot (Marketing automation)
MySQL (Databases)
MariaDB (Databases)
Google Tag Manager (Tag managers)
Salesforce (CRM)
Yoast SEO (SEO)
Yoast SEO Premium (SEO)
Amazon Web Services (PaaS)
Pantheon (PaaS)
CookieYes (Cookie compliance)
AccessiBe (Accessibility)
Amazon SES (Email)
New Relic (RUM)
HubSpot WordPress plugin (WordPress plugins)
Weglot (Translation)
Website
Competitors
Locus Robotics
Locus focuses on collaborative multi-bot models for piece-picking alongside humans; GreyOrange provides end-to-end orchestration across all warehouse functions.
Amazon Robotics
Amazon's internal robotics division with proprietary closed ecosystem; GreyOrange offers vendor-agnostic platform integrating third-party robots and systems.
Addverb
Competitor in warehouse robotics space with narrower focus; GreyOrange differentiates through integrated AI orchestration layer.
Geek+
Provides goods-to-person robots but lacks GreyOrange's comprehensive WES and AI-driven orchestration across human and robotic resources.
Berkshire Grey
Focuses on piece-picking automation; GreyOrange addresses broader warehouse orchestration including inventory movement and human-robot coordination.
Why this matters: GreyOrange is the highest-funded warehouse robotics startup ($545M) and the only player claiming complete proprietary AI integration with multi-category robotic systems. At a time when warehouse automation is fragmented across point solutions, GreyOrange's orchestration layer addresses the real pain point: coordinating humans and heterogeneous robot fleets efficiently.
Best for: Large-scale fulfillment centers and logistics operations requiring coordinated automation of mixed human and robotic workforces with complex order fulfillment demands.
Use cases
Multi-Robot Orchestration at Scale
Active Ants deployed 60+ Ranger MoveSmart robots in a 20,000 sq meter facility directed by GreyMatter, achieving 4x storage density increase and 600% productivity gain. GreyOrange's platform unified robot behavior across the entire facility rather than operating robots as isolated units.
High-Volume Package Sortation
GXO Logistics processes 20,000 packages per hour using GreyOrange's mobile sortation system. The AI-driven orchestration layer optimizes routing of packages through robots and human workers in real-time based on demand patterns and resource availability.
Smart Zone Transfer for Fulfillment
Walmart Canada's $118M Alberta fulfillment center uses GreyOrange systems for goods-to-person and zone transfer operations. The platform's real-time optimization reduces travel time and coordination complexity across hundreds of simultaneous operations.
Alternatives
Locus Robotics
Choose Locus for collaborative human-robot piece-picking focused on individual picker productivity; choose GreyOrange for comprehensive warehouse orchestration across all functions.
Swisslog
Swisslog offers mature, enterprise warehouse automation solutions; GreyOrange differentiates through AI-driven real-time optimization and vendor-agnostic platform approach.
Symbotic
Symbotic focuses on automated storage and retrieval systems; GreyOrange provides broader orchestration layer connecting people, multiple robot types, and inventory.
FAQ
What does GreyOrange do? +
GreyOrange provides AI-powered software (GreyMatter™) and autonomous robots (Ranger™ series) that orchestrate warehouse operations by optimizing real-time coordination between human workers, multiple robot systems, and inventory. The platform processes 1M+ optimizations per minute to maximize throughput and efficiency.
How much does GreyOrange cost? +
Pricing is not publicly available. GreyOrange uses a Robotics-as-a-Service (RaaS) model with entirely quote-based pricing. Typical deployments require multi-million dollar investments tailored to facility size, robot count, and integration scope. Contact sales for custom pricing.
What are alternatives to GreyOrange? +
Key alternatives include Locus Robotics (collaborative human-robot picking), Swisslog (enterprise warehouse automation), Symbotic (automated storage systems), and Amazon Robotics. Each has different focus areas; GreyOrange differentiates through AI-driven end-to-end orchestration.
Who uses GreyOrange? +
Target customers are large retailers and 3PL logistics providers with high-volume fulfillment operations. Notable customers include Walmart, H&M, Coupang, GXO Logistics, and Active Ants. Organizations typically have annual package volumes exceeding 10M+ units.
How does GreyOrange compare to Locus Robotics? +
Both offer mobile robots, but Locus focuses on collaborative multi-bot models where robots assist individual human pickers. GreyOrange provides broader orchestration treating the entire warehouse as an integrated system, including goods-to-person, zone transfer, inventory movement, and human-robot coordination. GreyOrange is best for comprehensive facility automation; Locus for augmenting picker productivity.
Tags
warehouse automation
robotics
AI orchestration
goods-to-person
autonomous mobile robots
fulfillment
logistics
RaaS