Framer
Framer helps designers publish interactive websites directly from design.
Framer is a React-powered design-to-web platform that lets designers build, animate, and publish production-ready websites without handing off to engineering. It combines Figma-like design capabilities with full website building and CMS functionality, enabling teams to go from interactive mockup to live site in a single tool. Used by 500K+ monthly designers including Miro, Perplexity AI, and 55% of Y Combinator's latest batch, Framer eliminates the traditional design-to-development handoff gap.
Problem solved
Designers spend weeks waiting for engineering to turn static mockups into live websites, creating bottlenecks between design vision and shipped product.
Target customer
Product designers, design-forward startups, and small-to-mid-size teams building marketing or product websites. Particularly strong with YC-backed startups and B2B SaaS companies valuing speed-to-market.
Founders
K
Koen Bok
CEO
Co-founded Sofa (acquired by Facebook in 2011), where he worked on core products including Messages and Ads before leaving to start Framer in 2014.
J
Jorn van Dijk
Founder & Chief Product Officer
Co-founded Sofa with Koen Bok and worked at Facebook post-acquisition before co-founding Framer to bridge the design-to-code gap.
Funding history
Seed
$1.35M
December 2014
Led by Unknown
· Unknown
Series A
$7.7M
December 2017
Led by Accel
· Unknown
Series B
$24M
November 2018
Led by Atomico
· Accel, AngelList
Series C
$27M
September 2023
Led by Meritech Capital
· Atomico, Accel, Foundation Capital
Series D
$100M
August 2025
Led by Meritech
· Atomico, World Innovation Lab, HV Capital
Total raised:
$163M
Pricing
Three public tiers: Free (unlimited projects, 10 CMS collections, Framer subdomain); Basic ($10/mo, 1 additional editor, 1 CMS collection); Pro ($30/mo, for professionals and small teams); Scale ($100/mo, usage-based for growing companies). Enterprise available with custom pricing.
Notable customers
Miro, Perplexity AI, Scale AI, and 55% of Y Combinator's most recent batch. Earlier customers included Dropbox, Twitter, Microsoft, Amazon.
Integrations
Figma (design import), CMS integration, React framework native support
Tech stack
HTTP/3
HSTS (Security)
Google Workspace (Email)
Amazon Web Services (PaaS)
AWS Certificate Manager (SSL/TLS certificate authorities)
Amazon SES (Email)
Website
Competitors
Webflow
More developer-focused with deeper custom code capabilities; less emphasis on rapid prototyping from design files.
Wix
Lower-end no-code builder targeting small businesses; lacks the design-first workflow and interactive prototyping focus.
Squarespace
Template-driven platform for small businesses and portfolios; not designed for designers building complex interactive experiences.
Figma
Design collaboration tool; Framer complements rather than competes—many use both for design mockups (Figma) then production sites (Framer).
Why this matters: At $2B valuation after a $100M Series D, Framer has proven the market for design-to-production tooling is massive. With 55% of Y Combinator's latest batch using it and 500K+ monthly designers, it's becoming the standard workflow for shipping interactive websites fast—positioning it as a potential rival to Webflow at scale.
Best for: Design-forward teams and startups that need to ship interactive websites fast without engineering involvement. Ideal for marketing sites, product showcases, and rapid prototyping.
Use cases
Startup marketing website launch
A Series A startup needs a polished, animated marketing website in 2 weeks. The designer creates interactive mockups in Framer, adds CMS integration for testimonials, and publishes live without touching code. Zero engineering sprint required.
Design system documentation site
A design team uses Framer to build an interactive component library and documentation. They import Figma designs, add live component previews, enable collaboration, and keep everything in sync—all without maintaining a separate static site.
Product portfolio for agencies
A design agency uses Framer to showcase client work with scroll animations, interactive case study navigation, and client-facing CMS updates. No more handing off to a web dev contractor for each portfolio refresh.
Alternatives
Webflow
Pick Webflow if you need deeper custom code, more granular control, or are building complex web applications beyond marketing sites.
Figma + Next.js/React
Pick this if you have full-stack engineering capacity and want complete custom control; slower time-to-market but maximum flexibility.
Vercel's Domains + Headless CMS
Pick this for technically sophisticated teams who want infrastructure-level control; requires engineering involvement and higher setup complexity.
FAQ
What does Framer do? +
Framer is a design-to-web platform that lets designers build interactive, animated websites and publish them live directly from a single React-powered canvas. It combines design tools (like Figma) with website building, CMS, and hosting—eliminating the handoff to engineering.
How much does Framer cost? +
Free plan for side projects; Basic at $10/mo for individuals; Pro at $30/mo for professionals and small teams; Scale at $100/mo for growing companies with flexible usage-based pricing. Enterprise custom pricing available.
What are alternatives to Framer? +
Webflow (more developer-focused with custom code); Wix/Squarespace (lower-end no-code builders); or traditional Figma + engineering handoff. Many teams use Figma for design mockups then Framer to publish them live.
Who uses Framer? +
Product designers, startups, and design-forward teams. Notable users include Miro, Perplexity AI, Scale AI, and 55% of Y Combinator's latest batch. Reached 500K+ monthly active users.
How does Framer compare to Webflow? +
Framer is optimized for rapid prototyping and publishing from design files, while Webflow is more developer-focused with deeper custom code capabilities. Framer is faster for designers; Webflow offers more technical control. Many teams use both for different purposes.
Tags
design-to-web
no-code
interactive design
website builder
prototyping
React
CMS
designer tools