Startups > Fivetran

Fivetran

Fivetran automates data movement from 700+ sources to cloud warehouses.

Series D $730M total Founded 2012 United States

Fivetran is a fully managed, no-code ELT (Extract, Load, Transform) platform that automates data pipelines from 700+ sources to data warehouses and lakes. It replaces fragile, custom-built scripts with reliable, hands-off connectors that require minimal configuration. The platform serves analytics and data teams who need quick time-to-value without deep engineering investment. Over 8,000 global brands use Fivetran to move critical business data from SaaS applications, databases, ERPs, and files.

Problem solved

Data teams spend months building and maintaining fragile custom scripts to integrate data from disparate sources into warehouses, slowing analytics and AI initiatives.

Target customer

Mid-market to enterprise analytics teams, data engineers, and organizations with complex data integration needs across multiple SaaS and on-premise systems.

Website LinkedIn Crunchbase

Founders

George Fraser

CEO

Co-founder of Fivetran; previously built BI tools and identified data integration as the core unsolved problem in 2014.

Taylor Brown

COO

Co-founder of Fivetran; worked alongside Fraser since Y Combinator Winter 2013 to pivot from BI into data pipeline automation.

Funding history

Seed $100K March 2013 Led by Y Combinator

Series A $15M 2018 Led by Matrix Partners

Series B $44M September 2019 Led by Unknown

Series C $100M June 2020 Led by Unknown · Post-money valuation: $1B (unicorn status)

Series D $565M September 2021 Led by Andreessen Horowitz (a16z) · General Catalyst, CEAS Investments, D1 Capital Partners

Debt Financing $125M May 2023 Led by Conventional debt

Total raised: $730M

Industries

Analytics Cloud Data Services

Pricing

Consumption-based pricing model charging per Monthly Active Rows (MAR) processed. Each connection has a $5 minimum monthly charge. New connections include 14 days free trial and free historical data sync. Annual contracts with upfront discounts available. Enterprise License Agreements with fixed annual pricing available for large deployments.

Notable customers

Pfizer, National Australia Bank, Coke One North America, Saks, DocuSign, Oldcastle, Paylocity, 8,000+ global brands

Integrations

700+ data sources including Salesforce, SAP, Amazon Redshift, BigQuery, Snowflake, Azure SQL, PostgreSQL, MySQL, and all major SaaS applications; dbt (acquired October 2025)

Website

fivetran.com/

Competitors

Airbyte

Offers 400+ connectors and low-code connector builder with support for self-hosted deployments, versus Fivetran's fully managed SaaS approach.

Talend

Bundles transformation capabilities into the platform for direct execution, while Fivetran focuses on data movement and partners with transformation tools like dbt.

Stitch

Cloud-based ETL/ELT with ~100+ sources focused on simplicity and cost-effectiveness; now owned by Talend with narrower connector library than Fivetran.

Matillion

Transformation-first ELT platform optimized for Snowflake, Redshift, and BigQuery, versus Fivetran's data movement-first approach.

Why this matters: Fivetran is a data infrastructure pioneer that raised $730M and achieved unicorn status in 2020, demonstrating strong market demand for simplified data integration. The company's acquisition of dbt Labs in October 2025 signals a strategic expansion into the transformation layer, potentially reshaping how companies think about end-to-end data pipelines.

Best for: Data teams at enterprises with complex multi-source data integration needs who want to eliminate custom pipeline maintenance and accelerate time-to-analytics without building engineering resources.

Use cases

Clinical Trial Acceleration

Pfizer uses Fivetran to consolidate real-time data from multiple systems for clinical trials, reducing processing time from hours to minutes while maintaining compliance. The automated pipelines ensure data integrity without requiring manual intervention.

Cost Reduction Through Real-Time SAP Integration

Coke One North America powers AI and ML innovation by piping real-time SAP data to their analytics platform serving ~35,000 users. Fivetran's 700+ connectors enabled rapid integration without custom development.

Rapid Data Onboarding

Saks onboarded 35 data sources in 6 months using Fivetran, a pace that would have taken over a year with their legacy setup. The no-code approach eliminated the need to staff additional engineers.

Cost Optimization in AI Initiatives

National Australia Bank cut data costs by 50% and improved ML performance by 30% using Fivetran to efficiently move and consolidate data for AI models, demonstrating faster ROI than building in-house solutions.

Alternatives

Airbyte Choose Airbyte if you need self-hosted deployment options, a low-code connector builder, or prefer open-source architecture.

Talend Choose Talend if you need transformation logic built directly into your pipeline and prefer an integrated ETL/ELT platform.

Matillion Choose Matillion if your primary focus is transformation and you're standardized on Snowflake, Redshift, or BigQuery.

FAQ

What does Fivetran do? +

Fivetran is a fully managed ELT platform that automates data pipelines from 700+ sources (SaaS applications, databases, files, ERPs) to cloud data warehouses and lakes. It eliminates the need for custom scripts and provides hands-off, reliable data movement with minimal configuration required.

How much does Fivetran cost? +

Fivetran uses consumption-based pricing based on Monthly Active Rows (MAR) processed, with a $5 minimum per connection per month. New connections include 14 days free and free historical data sync. Annual contracts with discounts are available, and Enterprise License Agreements with fixed annual pricing are offered for large deployments.

What are alternatives to Fivetran? +

Top alternatives include Airbyte (open-source, self-hosted options), Talend (transformation-focused integrated platform), Stitch (simpler, budget-friendly, ~100 connectors), and Matillion (transformation-first for Snowflake/Redshift/BigQuery).

Who uses Fivetran? +

Over 8,000 global brands use Fivetran, including enterprises like Pfizer, National Australia Bank, Coke One North America, Saks, DocuSign, and Paylocity. Typical users are data teams and analytics organizations at mid-market to enterprise companies with complex multi-source integration needs.

How does Fivetran compare to Airbyte? +

Fivetran is a fully managed SaaS platform with 700+ pre-built connectors and focus on ease-of-use. Airbyte offers 400+ connectors, low-code connector builder, and self-hosted deployment options, making it more flexible but requiring more engineering lift. Choose Fivetran for simplicity and hands-off management; choose Airbyte for customization and control.