DoubleVerify
DoubleVerify helps advertisers verify their digital ads are viewable, fraud-free, and brand-safe.
DoubleVerify is a SaaS measurement and verification platform that independently validates digital ad delivery across the entire ecosystem, including open web, CTV, social media, and commerce networks. The platform certifies ads as viewable, fraud-free, brand-safe, and geo-targeted using proprietary AI and machine learning that processes over 8.3 trillion media transactions annually in 100+ languages. It serves 1,500+ customers including 49 of the top 50 global advertisers, providing both pre-bid avoidance and post-bid monitoring capabilities. DoubleVerify differentiates through its independent verification methodology and unbiased analytics, helping advertisers optimize ad spend and protect brand reputation at scale.
Problem solved
Advertisers lack independent verification that their digital ad spend reaches real humans in brand-safe environments, losing significant budget to fraud, non-viewable placements, and unsafe brand associations.
Target customer
Large multinational advertisers and enterprise brands in CPG, financial services, telecom, and retail sectors spending significant budgets on digital advertising across open web, CTV, and social channels.
Founders
O
Oren Netzer
Co-founder
Co-founder leveraging cybersecurity and software expertise; observed ad fraud in digital display market and created verification solution with Alex Liverant.
A
Alex Liverant
Co-founder
Co-founder with cybersecurity and software background who partnered with Oren Netzer to build the initial verification tag technology.
R
Roberto Bortolotti
Co-founder
Co-founder of DoubleVerify who helped establish the company in 2008.
Funding history
Series A
Unknown
May 18, 2009
Led by Unknown
· Unknown
Series B
$10M
2010
Led by Unknown
· Unknown
Series C
$33M
2011
Led by JMI Equity, Institutional Venture Partners
· Unknown
Growth/Acquisition
Controlling stake at $300M valuation
2017
Led by Providence Equity Partners
· Unknown
Growth Round
$350M
October 2020
Led by Tiger Global
· Fidelity, BlackRock
IPO
$360M
April 21, 2021
Led by Public Markets
· Tiger Global (secondary)
Total raised:
$600.5M
Industries
Pricing
Usage-based subscription model: pre-bid verification priced as CPM uplift; post-bid measurement charged per-thousand events (~75-80% of revenue). Platform integrations via take-rate fees (15-20%). Enterprise seats, DV Pinnacle analytics, and attention reports (5-10%). CTV and retail media command premium rates. Contact for specific pricing.
Notable customers
49 of top 50 global advertisers, 1,500+ total customers including Fortune 500 companies in CPG, financial services, telecom sectors. Specific names not disclosed publicly.
Integrations
Connected TV (CTV) platforms, social media channels, commerce media networks, open web exchanges, programmatic platforms (pre-bid and post-bid)
Website
Competitors
Integral Ad Science (IAS)
Similar ad verification and brand safety focus but with different technology stack and market positioning; IAS acquired by GumGum in 2024.
Moat (Oracle)
Oracle-owned verification platform with strong viewability capabilities but less independent positioning than DoubleVerify.
GumGum
Broader contextual intelligence and brand safety platform that competes in verification but with different underlying technology approach.
Seedtag
Contextual AI platform focused on brand safety and content targeting but less comprehensive on viewability and fraud verification.
Why this matters: DoubleVerify is one of the few public ad-tech pure-plays focused on measurement and verification, generating $748M in trailing twelve-month revenue with 38% adjusted EBITDA margins and strong cash position ($260M with no debt). Post-IPO, it has successfully scaled verification across emerging channels like CTV and retail media while maintaining enterprise customer concentration, making it a bellwether for digital advertising spend quality.
Best for: Best for Fortune 500 and large multinational advertisers managing significant digital ad budgets across multiple channels who need independent, third-party verification of ad quality, fraud detection, and brand safety at scale.
Use cases
Pre-bid Fraud Prevention
A CPG advertiser running campaigns across programmatic exchanges can use DoubleVerify's pre-bid blocking to automatically exclude fraudulent inventory before auctions, preventing wasted spend on bot traffic and non-viewable placements. This reduces overall campaign cost and improves ROI by ensuring budget reaches legitimate inventory only.
Connected TV Brand Safety
A financial services brand running premium CTV campaigns can leverage DoubleVerify's content analysis across 100+ languages to ensure ads appear only in brand-safe environments, avoiding placement next to controversial content. Post-bid monitoring provides granular performance data and remediation options if brand safety issues arise.
Multi-channel Campaign Measurement
An enterprise advertiser running synchronized campaigns across open web, social, and retail media can use DoubleVerify's unified measurement platform to verify viewability, fraud, and brand safety metrics across all channels in a single dashboard. This enables consistent quality standards and simplified reporting to stakeholders.
Attention and Engagement Analytics
A telecom company wanting to understand not just whether ads were viewed but whether they received consumer attention can deploy DoubleVerify's attention products (growing 40%+ YoY) to measure quality of engagement and optimize creative performance beyond standard viewability metrics.
Alternatives
Integral Ad Science (IAS)
Choose IAS if you prefer vendor consolidation with GumGum's contextual capabilities or if you have existing integration investments; DoubleVerify offers stronger independence positioning.
Moat by Oracle
Choose Moat if you're already in Oracle's ecosystem or prefer vendor consolidation with broader marketing technology; DoubleVerify operates as independent third party.
GumGum
Choose GumGum if you need broader contextual intelligence and brand safety beyond verification, or prefer a single vendor for multiple capabilities; DoubleVerify focuses purely on measurement and verification.
FAQ
What does DoubleVerify do? +
DoubleVerify is an independent verification platform that certifies digital ads are viewable (seen by humans), fraud-free (not bot traffic), brand-safe (in appropriate contexts), and geo-targeted correctly. It processes over 8.3 trillion media transactions annually and serves as a third-party auditor for advertisers' digital ad spend across open web, CTV, social media, and commerce networks.
How much does DoubleVerify cost? +
DoubleVerify uses usage-based subscription pricing tied to ad volume measured. Pre-bid verification costs as a CPM uplift; post-bid measurement charges per-thousand events. Enterprise seats, analytics platforms, and attention products have separate pricing. Contact their sales team for specific quotes based on your transaction volume and requirements.
What are alternatives to DoubleVerify? +
Key alternatives include Integral Ad Science (strong viewability focus, now part of GumGum), Moat by Oracle (Oracle-integrated verification), and GumGum (broader contextual intelligence platform). Each differs in independence, technology approach, and feature breadth.
Who uses DoubleVerify? +
DoubleVerify serves 1,500+ customers including 49 of the top 50 global advertisers across CPG, financial services, telecom, and retail sectors. Typical users are large multinational brands and Fortune 500 companies managing significant digital advertising budgets who require independent, auditable verification of ad quality and performance.
How does DoubleVerify compare to Integral Ad Science? +
Both provide ad verification and brand safety capabilities. DoubleVerify positions itself as an independent third party, while IAS is now owned by GumGum. DoubleVerify emphasizes viewability and fraud detection, while GumGum/IAS offers broader contextual intelligence. DoubleVerify's strength is pure-play verification; IAS/GumGum offers wider marketing technology integration.
Tags
ad-tech
digital advertising
brand safety
ad fraud detection
viewability measurement
programmatic advertising
CTV verification
enterprise analytics