Clari
Clari helps revenue teams achieve predictable revenue through AI-powered forecasting and orchestration.
Clari is a revenue orchestration platform that uses AI to unify data from 200+ customer-facing enterprise systems—including CRM, email, calendar, marketing automation, and conversations—to deliver predictive forecasting and revenue intelligence. It serves sales, marketing, and customer success teams at enterprise companies like Okta, Adobe, Workday, and Zoom, helping them achieve predictable revenue through AI-driven insights and automated workflows. The platform stands out by capturing time-series activity data across the entire revenue stack and applying continuous AI analysis to guide revenue leaders with forecasts, deal intelligence, and recommended actions.
Problem solved
Revenue teams lack visibility into deal momentum and accurate forecasts across fragmented customer-facing systems, resulting in missed targets and inefficient revenue operations.
Target customer
Enterprise B2B companies with complex sales organizations, 500+ employees, including public corporations and high-growth private tech companies with dedicated sales, marketing, and customer success teams.
Founders
A
Andy Byrne
Co-Founder & Former CEO
Previously held product management roles at VitalSigns and Lucent Technologies, and founded/co-founded Clearwell Systems, Timestock, and Desana Systems before launching Clari in 2013.
V
Venkat Rangan
Co-Founder & CTO
Co-founder and Chief Technology Officer of Clari, joined Andy Byrne in early 2014 when the company had a handful of design partners and minimal revenue.
Funding history
Series A
$6M
April 2014
Led by Unknown
· Unknown
Series B
$20M
Unknown
Led by Unknown
· Unknown
Series C
$35M
Unknown
Led by Unknown
· Unknown
Series D
$60M
October 2019
Led by Unknown
· Unknown
Series E
$150M
March 2021
Led by Silver Lake
· B Capital Group, Sequoia Capital, Bain Capital Ventures, Sapphire Ventures, Madrona Ventures, Thomvest Ventures, Tenaya Capital
Series F
$225M
January 2022
Led by Blackstone
· Existing investors
Total raised:
$510M
Industries
Pricing
Not publicly available. Contact sales for pricing.
Notable customers
Okta, Adobe, Workday, Zoom, Finastra, Databricks
Integrations
200+ partner solutions including Salesforce, HubSpot, Microsoft Dynamics, Slack, Outlook, Google Workspace, marketing automation platforms, and other customer-facing enterprise systems
Website
Competitors
Salesforce Einstein
Broader CRM platform with embedded analytics; Clari is a dedicated revenue orchestration platform focused specifically on forecasting and revenue intelligence across integrated systems.
Microsoft Dynamics 365
Enterprise CRM with embedded BI; Clari specializes in unified revenue operations and AI-driven forecasting across all customer-facing systems beyond just CRM.
Salesloft
Sales engagement platform recognized as a Visionary in Gartner RAO; Clari is a Leader with broader revenue context and orchestration capabilities.
HubSpot
All-in-one CRM with analytics; Clari focuses on unified revenue intelligence by ingesting data from all enterprise systems, not just one platform.
Why this matters: Clari reached unicorn status in just 8 years and has raised $510M from top-tier investors including Sequoia Capital, Silver Lake, and Blackstone, achieving a $2.6B valuation. The company is defining a new category—Revenue Orchestration—by combining multi-system data integration with enterprise-scale AI, positioning it at the center of how modern revenue teams operate.
Best for: Enterprise companies with complex sales organizations that need accurate revenue forecasting, deal intelligence, and unified visibility across all customer-facing systems to drive predictable revenue.
Use cases
Sales Forecasting Accuracy
Revenue leaders use Clari Forecast to combine historical deal data with AI-powered insights to achieve higher forecast accuracy quickly. By customizing the forecasting process and identifying at-risk deals early, teams reduce forecast variance and improve quarterly revenue predictability.
Deal Intelligence & Risk Mitigation
Sales managers leverage Clari's high-impact deal identification to focus coaching efforts on deals with the highest revenue impact. The platform surfaces deal momentum signals from emails, calls, and calendar interactions to help reps intervene before deals stall or slip.
Revenue Process Orchestration
Marketing and sales operations teams use Clari's unified data infrastructure to orchestrate workflows across the entire revenue stack. Revenue Context ensures that AI-generated insights and recommended actions are actioned by the right teams at the right time, eliminating revenue leaks.
Multi-Stakeholder Revenue Visibility
Zoom uses Clari's UI to enable sales reps to seamlessly update pipelines and share forecasts internally, saving significant time and improving pipeline transparency. Leadership gains real-time visibility into revenue health across all customer-facing activities.
Alternatives
Salesforce Einstein Analytics
Deeper CRM integration but limited to Salesforce ecosystem; choose Clari if you need multi-system data aggregation and unified revenue intelligence.
Salesloft
Focused on sales engagement and execution; choose Clari for broader revenue orchestration and AI-driven forecasting across all enterprise systems.
Tableau / Looker
Generic BI platforms requiring significant customization; choose Clari for pre-built, AI-driven revenue-specific insights and recommendations.
HubSpot Revenue Operations Hub
Limited to HubSpot ecosystem and primarily focuses on pipeline management; choose Clari for enterprise-scale integration with all customer-facing systems and advanced AI forecasting.
FAQ
What does Clari do? +
Clari is a revenue orchestration platform that ingests data from 200+ customer-facing enterprise systems—including CRM, email, calendar, marketing automation, and conversations—and applies AI to deliver predictive forecasting, deal intelligence, and revenue insights. It helps revenue teams achieve predictable revenue through unified data, automated workflows, and AI-guided actions across the entire revenue process.
How much does Clari cost? +
Clari's pricing is not publicly available. Pricing is typically enterprise custom based on organization size, user count, and data integration requirements. Contact Clari's sales team for a demo and pricing quote.
What are alternatives to Clari? +
Alternatives include Salesforce Einstein Analytics (CRM-focused forecasting), Salesloft (sales engagement platform), HubSpot Revenue Operations Hub (pipeline-centric), and general BI platforms like Tableau. Choose Clari for multi-system revenue orchestration and AI-driven forecasting at enterprise scale.
Who uses Clari? +
Enterprise B2B companies with 500+ employees and complex sales organizations use Clari, including public corporations and high-growth private tech companies. Notable customers include Okta, Adobe, Workday, Zoom, Finastra, and Databricks. As of May 2024, Clari has 220K+ users across 170 countries.
How does Clari compare to Salesforce? +
Salesforce is a broad CRM platform with embedded analytics and forecasting; Clari is a specialized revenue orchestration platform that integrates with Salesforce and 200+ other systems. Clari excels at unified revenue intelligence and AI-driven forecasting across your entire customer-facing tech stack, while Salesforce is stronger as a general-purpose CRM with broader functionality.
What makes Clari different from competitors? +
Clari's Revenue Context and AI engine analyze real-time, time-series activity data across all customer-facing systems—not just CRM—to deliver predictive insights, high-impact deal identification, and recommended actions at enterprise scale. Gartner named Clari a Leader in the inaugural Magic Quadrant for Revenue Action Orchestration, distinguishing it from broader CRM platforms and engagement-focused competitors.
Tags
revenue operations
AI forecasting
sales intelligence
revenue orchestration
pipeline visibility
predictive analytics
enterprise software