Startups > Amagi

Amagi

Amagi helps media companies automate broadcast and streaming operations in the cloud.

Private Equity $364M total Founded 2008 New York, New York 636 employees

Amagi is a cloud-native media platform that enables broadcasters and streaming providers to manage, produce, and monetize live and on-demand video content at scale. The platform combines broadcast automation (CLOUDPORT), live event production, and ad-tech capabilities to help media companies deliver content across multiple channels and platforms. Trusted by 45% of the top 50 global media companies, Amagi powers over 7,000 channel deliveries and 26 billion monetized ad impressions annually.

Problem solved

Media companies struggle to manage complex live and on-demand broadcasting operations, coordinate multi-channel distribution, and implement sophisticated ad decisioning at scale without expensive on-premise infrastructure and staffing.

Target customer

Large broadcast and streaming media companies with multiple channels, live events, and complex ad monetization needs. Includes networks, content distributors, and streaming platforms with significant scale.

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Founders

Baskar Subramanian

Co-Founder & CEO

Previously co-founded ImpulseSoft (acquired by SiRF Technology in 2005), worked at Texas Instruments, and brings 23+ years of experience in technology and broadcasting.

Srividhya Srinivasan

Co-Founder & CTO

Former technical marketing officer at ImpulseSoft, Texas Instruments veteran, holds engineering degree from Government College of Technology Coimbatore, with 23+ years in technology and broadcasting.

Srinivasan KA

Co-Founder & Chief Revenue Officer

Co-founder of Amagi, leads revenue strategy.

Funding history

Series E $100M September 2021 Led by Accel · Unknown

Series F $100M November 2022 Led by General Atlantic · Unknown

Series G $95M March 2022 Led by Accel, Norwest Venture Partners, Avataar Ventures · Unknown

Total raised: $364M

Industries

Cloud Computing Video

Pricing

Not publicly available. Enterprise solution with custom pricing based on usage, channel count, and services.

Notable customers

Warner Bros. Discovery, NBCUniversal, Fox Networks, Comcast, beIN Sports, ABS-CBN, A+E Networks UK, Cinedigm, Curiosity Stream, Fremantle, Gannett, Gusto TV, NBC, Tastemade, Tegna, Vice Media, FuboTV, Tennis Channel, Pac-12 Networks, Horse and Country TV, DSPORT, IMG EdgeSPORT

Integrations

Amazon Web Services (AWS), Google Workspace, Salesforce, Pardot, DocuSign

Tech stack

DocuSign Google Workspace (Email) Pardot (Marketing automation) Salesforce (CRM) Amazon Web Services (PaaS)

Website

amagi.com/

Competitors

LiveU

Focuses primarily on live event production and remote video capture; less comprehensive in playout automation and ad-tech capabilities.

Vimeo

Broader video platform focused on content creation and hosting; less specialized in broadcast operations, live event production, and ad monetization at enterprise scale.

Kaltura

Video platform with broader content management capabilities; less focused on broadcast automation, real-time ad decisioning, and 24/7 managed playout services.

Why this matters: Amagi is the dominant cloud infrastructure player for broadcast and streaming at enterprise scale, trusted by nearly half of the world's top 50 media companies. The company has successfully navigated the shift from traditional broadcast to cloud-based operations, capturing significant market share and demonstrating strong unit economics at scale ($364M raised, 7,000+ channel deliveries).

Best for: Large broadcast networks, streaming platforms, and media distributors that need to automate multi-channel operations, produce live events at scale, and implement sophisticated ad monetization without heavy on-premise infrastructure.

Use cases

Multi-Channel Rapid Deployment

Media companies like Cox Media Group use Amagi to launch dozens of new channels quickly. Cox deployed 31 new channels (including 10 breaking news, 10 24/7 now, and 10 weather channels) within three months using CLOUDPORT's channel creation and management capabilities, eliminating traditional broadcast infrastructure costs.

Global Live Sports Distribution

Sports networks like IMG EdgeSPORT, DSPORT, Tennis Channel, and Pac-12 Networks use Amagi's live event orchestration to produce and distribute sports events globally. The platform dynamically spins up resources for live events and automatically scales down afterward, reducing infrastructure waste.

Streaming Platform Content Distribution

Content producers like Tastemade use Amagi CLOUDPORT for channel creation, PLANNER for scheduling, and distribute content across 15+ streaming TV platforms simultaneously. This eliminates manual distribution workflows and ensures consistent delivery across channels.

Ad-Supported Streaming Monetization

Streaming services use Amagi's real-time ad decisioning to dynamically insert targeted ads based on audience segments, geography, and behavior. The platform has generated 26+ billion monetized ad impressions, maximizing revenue per content hour.

Alternatives

LiveU Choose LiveU for specialized live event capture and remote production; choose Amagi for end-to-end broadcast automation and managed playout.

Vimeo Choose Vimeo for general video hosting and creator tools; choose Amagi for enterprise broadcast operations and complex multi-channel distribution.

Kaltura Choose Kaltura for broader video content management; choose Amagi for specialized broadcast automation, live production, and ad-tech at enterprise scale.

FAQ

What does Amagi do? +

Amagi is a cloud-native media platform that helps broadcasters and streaming companies manage, produce, and monetize video content. It provides broadcast automation (CLOUDPORT), live event orchestration, and real-time ad decisioning—enabling companies to operate multiple channels 24/7 from the cloud without traditional on-premise infrastructure.

How much does Amagi cost? +

Pricing is not publicly available. Amagi offers enterprise-level custom pricing based on factors like channel count, content hours, managed services level, and ad monetization needs. Contact their sales team for a quote.

What are alternatives to Amagi? +

Key alternatives include LiveU (specialized in live event production), Vimeo (broader video platform for creators), and Kaltura (general video content management). Each focuses on different aspects of video operations compared to Amagi's comprehensive broadcast and streaming platform.

Who uses Amagi? +

Large broadcast networks, streaming platforms, and media distributors—including 45% of the top 50 global media companies. Notable customers include Warner Bros. Discovery, NBCUniversal, Fox Networks, Comcast, beIN Sports, Cinedigm, and streaming platforms like Tastemade and FuboTV.

How does Amagi compare to LiveU? +

Amagi offers a more comprehensive platform covering broadcast automation, 24/7 managed playout, and ad-tech—making it better for end-to-end operations. LiveU specializes in live event capture and remote production. Many enterprise customers use both: LiveU for field production and Amagi for broadcast operations.