Startups > 9fin

9fin

9fin helps credit professionals win deals faster with AI-powered debt market intelligence.

Series C $250M+ total Founded 2016 London, England 467 employees

9fin is an AI-native intelligence platform that transforms complex financial data into structured, decision-ready insights for debt market professionals. It combines proprietary data from the world's largest team of private credit journalists with AI-powered workflows and human oversight to help credit teams identify deals, analyze risk, and monitor global debt markets in minutes instead of weeks. The platform serves over 300 leading banks, asset managers, law firms, and advisory firms globally, positioning itself as a modern alternative to legacy systems like Bloomberg and FactSet with a focus on debt markets and AI automation.

Problem solved

Credit professionals spend weeks manually researching debt information trapped across data rooms, emails, and PDFs instead of focusing on deal analysis and investment decisions.

Target customer

Investment banks, asset managers, hedge funds, law firms, private equity firms, distressed debt advisors, and credit fund managers analyzing public, private, and distressed debt markets.

Website LinkedIn Crunchbase Twitter / X

Founders

Steven Hunter

CEO & Co-Founder

Former Investment Executive at Babson Capital Management covering European High Yield and Leveraged Loans, and Leveraged Finance analyst at J.P. Morgan in London; law degree from University of Bristol (2013).

Hussam EL-Sheikh

CTO & Co-Founder

Deutsche Bank engineer with experience in leveraged finance technology at major investment banks.

Funding history

Series C $170M March 31, 2026 Led by HarbourVest · CPP Investments, Redalpine, Highland Europe, Spark Capital, Seedcamp

Series B $50M December 2024 Led by Highland Europe · Ilavska Vuillermoz Capital, Spark Capital, Redalpine, Seedcamp, 500 Startups

Series A+ $23M December 2022 Led by Spark Capital · Redalpine, AI Seed, Seedcamp, 500 Startups, Ilavska Vuillermoz Capital

Series A Unknown October 13, 2021 Led by Fly Ventures · Unknown

Seed Unknown October 10, 2017 Led by Seedcamp · Unknown

Total raised: $250M+

Industries

Artificial Intelligence (AI) Analytics Financial Services Machine Learning FinTech

Pricing

Not publicly available. B2B SaaS model targeting enterprise credit market participants.

Notable customers

More than 300 leading banks, asset managers, law firms, and advisory firms. Notable: CPP Investments (also Series C investor). Nearly 200 of the largest firms in global credit markets as of December 2024.

Tech stack

React (JavaScript frameworks) Next.js (Web servers) PWA Open Graph Module Federation Prismic (CMS) Linkedin Insight Tag (Analytics) HSTS (Security) Nginx (Reverse proxies) Node.js (Programming languages) Google Workspace (Email) Amazon Web Services (PaaS) AWS Certificate Manager (SSL/TLS certificate authorities) Workable (Recruitment & staffing)

Website

9fin.com/

Competitors

Bloomberg

Legacy broad financial data platform; 9fin is AI-native and specialized for debt markets with emphasis on automation and modern UX.

FactSet

Established financial data provider with broader coverage; 9fin focuses specifically on debt markets with AI-powered deal discovery and analysis.

AlphaSense

Competitor in broader financial intelligence; 9fin specializes in debt market data with proprietary journalist network and AI workflows.

Cognitive Credit

Credit analytics platform; 9fin differentiates with proprietary data sources, larger journalist network, and AI-native architecture.

Why this matters: 9fin has achieved 100% consecutive ARR growth with industry-leading retention across 300+ enterprise credit market customers, recently raising $170M at $1.3B valuation in March 2026. It represents a compelling AI-native challenger to entrenched legacy platforms in a $10B+ financial data market, with particular strength in capturing US credit market share despite having no American presence three years ago.

Best for: Investment banks, asset managers, and credit funds needing real-time debt market intelligence, deal discovery, and credit analysis within a single AI-powered platform.

Use cases

Deal Sourcing and Prediction

Credit teams use 9fin to screen for comparable transactions, discover market trends, and predict upcoming deals months in advance using proprietary data from the world's largest team of private credit journalists. This helps them win mandates by staying ahead of market-moving developments and competitors.

Credit Analysis and Comp Building

Analysts leverage AI-powered workflows to examine decades of debt information including terms, pricing, trading history, and covenants to build defensible credit views in minutes instead of weeks. The platform's human oversight ensures accuracy and reliability for high-stakes investment decisions.

Risk Monitoring and Portfolio Management

Asset managers and fund managers monitor global debt markets in real-time, tracking covenant changes, trading activity, and credit deterioration across their portfolios. The centralized platform eliminates manual tracking across emails and data rooms, reducing monitoring overhead significantly.

Alternatives

Bloomberg Terminal Established, broad financial data platform with extensive coverage but less specialized for debt markets and lacks AI-powered deal discovery workflows.

FactSet Comprehensive financial data provider with longer market history but less focused on AI automation and debt market specialization than 9fin.

AlphaSense Broader financial intelligence platform; less specialized in debt markets and with different AI capabilities focused on document analysis vs. deal prediction.

FAQ

What does 9fin do? +

9fin is an AI-native intelligence platform that transforms complex financial data into decision-ready insights for debt market professionals. It combines proprietary data from private credit journalists with AI-powered workflows and human oversight to help credit teams identify deals, analyze risk, and monitor global debt markets. The platform serves over 300 leading banks, asset managers, law firms, and advisory firms.

How much does 9fin cost? +

Pricing is not publicly available. 9fin operates a B2B SaaS model targeting enterprise credit market participants. Contact their sales team for custom pricing based on usage and organization size.

What are alternatives to 9fin? +

Bloomberg Terminal (broad financial data platform), FactSet (comprehensive financial data), AlphaSense (financial intelligence), and Cognitive Credit (credit analytics platform) are alternatives. 9fin differentiates through its AI-native architecture, debt market specialization, and proprietary journalist network.

Who uses 9fin? +

9fin is used by investment banks, asset managers, hedge funds, law firms, private equity firms, distressed debt advisors, and credit fund managers. Notable customers include over 300 leading global firms, with nearly 200 of the largest credit market participants using the platform as of December 2024.

How does 9fin compare to Bloomberg? +

While Bloomberg is a legacy, broad financial data platform with extensive coverage, 9fin is an AI-native platform specialized specifically for debt markets. 9fin emphasizes AI-powered deal discovery, automated comps building, and modern user experience over Bloomberg's broader but less automated approach. 9fin also leverages proprietary data from its own journalist network.