6sense
6sense helps B2B revenue teams identify in-market accounts using predictive AI.
6sense is a predictive intelligence platform that identifies in-market B2B accounts before they contact you by processing billions of intent signals weekly through its proprietary 6AI™ engine and Signalverse™ data network. It combines first-party and third-party data to surface buying signals across anonymous research phases that traditional systems miss. The platform prioritizes accounts by purchase readiness and enables targeted outreach to key stakeholders throughout the sales cycle. It solves the core problem that 83% of B2B buying happens without direct vendor contact.
Problem solved
B2B buyers conduct 83% of their purchasing journey independently, leaving organizations blind to early-stage research signals that traditional CRM and marketing automation systems cannot detect.
Target customer
Enterprise and mid-market B2B organizations with complex sales cycles, including SaaS, software, and professional services companies with dedicated sales and marketing teams.
Founders
A
Amanda Kahlow
Founder
Developed 6sense concept after a consulting project with Cisco; built the company for ~7 years before stepping away.
V
Viral Bajaria
Co-Founder, CTO
Former senior leader at Dell and Everdream (acquired by Dell), data science experience at Hulu, Y Combinator participant with GrepData; MS Computer Science from USC.
D
Dustin Chang
Co-Founder
P
Premal Shah
Co-Founder
Also founded Ciitizen and one other company.
S
Shane Moriah
Co-Founder
Funding history
Seed
Unknown
2013
Led by Y Combinator
Series A
Unknown
May 19, 2014
Led by Battery Ventures
Series B
Unknown
February 19, 2015
Led by Bain Capital Ventures
Series D
$125M
March 2021
Led by Unknown
Series E
$200M
January 20, 2022
Led by Blue Owl, MSD Partners
· SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, Harmony Partners
Debt
$100M
June 22, 2023
Led by Unknown
Total raised:
$526M+
Pricing
Not publicly available. Enterprise pricing based on contract negotiation.
Notable customers
Not publicly disclosed
Integrations
Salesforce, HubSpot, Microsoft Dynamics, Marketo, and other major CRM and marketing automation platforms
Website
Competitors
ZoomInfo
Primarily B2B database and contact intelligence; less focus on predictive buying signals and intent-based prioritization.
Demandbase
Account-based marketing platform with intent data; more marketing-focused than 6sense's revenue operations approach.
Terminus
Account-based marketing platform focused on advertising and engagement; lacks 6sense's predictive AI prioritization engine.
Apollo.io
Sales engagement platform with contact data; primarily reactive outreach versus 6sense's proactive intent-based identification.
Why this matters: 6sense has achieved unicorn status ($5.2B valuation) by solving a fundamental shift in B2B buying behavior—the fact that most research happens anonymously outside vendor systems. At $526M+ raised with backing from tier-one investors like SoftBank and Blue Owl, 6sense represents the market's validation that predictive intent data is now table-stakes for enterprise revenue operations.
Best for: Enterprise B2B sales and marketing teams seeking to identify and prioritize high-intent accounts earlier in the buying cycle to accelerate pipeline generation and improve sales productivity.
Use cases
Early Pipeline Identification
Sales teams use 6sense to identify companies in active buying mode before they raise their hand or contact sales. By surfacing anonymous intent signals, teams can proactively reach accounts planning to evaluate solutions, creating first-mover advantage in crowded markets.
Account Prioritization & Territory Planning
Instead of generic account lists, sales managers use 6sense's buying stage predictions to assign territories based on which accounts are actually in-market. This focuses territory efforts on high-probability deals rather than spreading effort across static lists.
Marketing-to-Sales Alignment
Marketing teams use 6sense intent data to trigger targeted campaigns at in-market accounts, while sales uses the same data to prioritize outreach. This ensures both teams work the same high-potential accounts simultaneously rather than operating independently.
Multi-threaded Account Engagement
Teams use 6sense's stakeholder identification to reach multiple decision-makers within target accounts with role-specific messaging, overcoming the challenge that individual contributors conducting research may not be the final purchaser.
Alternatives
ZoomInfo
Better for basic B2B database and contact lookup; less advanced in predictive intent modeling.
Demandbase
Stronger for account-based marketing campaigns and advertising; weaker on revenue operations integration.
Terminus
Purpose-built for account-based marketing execution; less emphasis on predictive intelligence and sales pipeline.
FAQ
What does 6sense do? +
6sense is a predictive intelligence platform that identifies B2B accounts in active buying mode by analyzing billions of intent signals weekly. It surfaces anonymous research activity, prioritizes accounts by purchase readiness, and enables targeted engagement with key stakeholders. The platform helps sales and marketing teams reach prospects earlier in their research journey before competitors.
How much does 6sense cost? +
6sense pricing is not publicly available and is determined through enterprise contract negotiation based on company size, number of users, and data volume. Contact the sales team for a custom quote.
What are alternatives to 6sense? +
ZoomInfo offers B2B database and contact intelligence but with less predictive AI. Demandbase provides account-based marketing with intent data but is more marketing-focused. Terminus specializes in ABM advertising and engagement without 6sense's revenue operations depth.
Who uses 6sense? +
Enterprise and mid-market B2B companies across SaaS, software, professional services, and other complex sales environments. Target customers include large sales and marketing organizations with multiple stakeholders and long buying cycles. Notable backers include Blue Owl, MSD Partners, SoftBank Vision Fund 2, and Insight Partners.
How does 6sense compare to ZoomInfo? +
6sense focuses on predictive buying signals and intent identification to prioritize when and how to engage accounts, while ZoomInfo primarily provides contact database and company information. 6sense is stronger for revenue operations and pipeline acceleration; ZoomInfo is better for basic prospecting and data enrichment.
What is 6sense's business model? +
6sense operates as a SaaS platform with enterprise subscription pricing. The company has raised $526M+ in venture funding, achieving a $5.2B valuation as of January 2022, and securing $100M in debt financing in June 2023.
Tags
predictive analytics
B2B sales
intent data
account intelligence
pipeline acceleration
revenue operations
sales automation