--- name: schema-markup-strategy slug: schema-markup-strategy description: This skill should be used when the user asks to "plan schema markup", "structured data strategy", "which schema to use", "schema markup plan", "implement structured data across the site", "schema strategy for SEO", "structured data for SaaS", "plan site-wide schema", or any variation of planning, designing, or implementing a comprehensive schema markup strategy for SEO and AEO across a B2B SaaS website. category: general --- # Schema Markup Strategy Schema markup is structured data that tells search engines and AI engines what your content represents. It bridges the gap between human-readable content and machine-readable data. A comprehensive schema strategy improves rich results in Google, extraction accuracy in AI engines, and entity recognition across all search surfaces. Most SaaS sites have no schema or only basic Article schema on blog posts. A full schema strategy covers every page type with the appropriate markup, creating a machine-readable layer over your entire site. ## The Schema Priority Matrix Implement in this order for maximum impact: | Priority | Schema type | Pages | SEO impact | AEO impact | |----------|-----------|-------|-----------|-----------| | 1 | Organization | Site-wide (every page) | Medium (knowledge panel) | Very high (entity identity) | | 2 | FAQPage | Any page with Q&A section | High (FAQ rich results) | Very high (Q&A extraction) | | 3 | Article | All blog posts, guides, comparison pages | Medium (author, date display) | High (recency signal) | | 4 | HowTo | Tutorial and step-by-step pages | High (how-to rich results) | High (step extraction) | | 5 | Product + Offer | Pricing page | Medium (pricing rich results) | High (pricing extraction) | | 6 | SoftwareApplication | Product and feature pages | Medium | Medium (product recognition) | | 7 | BreadcrumbList | All pages | Low (breadcrumb display) | Low | | 8 | WebSite + SearchAction | Homepage | Low (sitelinks search box) | Low | **Start with Organization + FAQPage.** These two schemas provide the highest combined SEO + AEO value and cover the most pages. --- ## Schema by Page Type | Page type | Primary schema | Secondary schema | Required properties | |-----------|---------------|-----------------|-------------------| | Homepage | Organization | WebSite + SearchAction | name, url, logo, sameAs, description | | Blog post | Article | FAQPage (if FAQ section exists) | headline, author, datePublished, dateModified, publisher | | Comparison page | Article | FAQPage | Same as blog post + comparison content | | How-to guide | HowTo | Article | name, step[], totalTime, description | | Pricing page | Product + Offer | FAQPage | name, offers[]{price, priceCurrency}, description | | Feature page | SoftwareApplication | FAQPage | name, operatingSystem, applicationCategory, offers | | Glossary page | DefinedTermSet | FAQPage | name, description, hasPart[] | | Case study | Article | Organization (customer) | headline, author, datePublished, about | | Integration page | SoftwareApplication | HowTo | name, description, setup steps | | Category page (pSEO) | CollectionPage | FAQPage | name, description, hasPart[] | --- ## Implementation Rules ### Format: JSON-LD only - Always use `