comparison 11 min read May 03, 2026

Profound vs Otterly vs Peec AI: We Tested All Three for 14 Days

Q: What does Otterly do better than Profound?

Price ($29/mo vs $499 floor), speed-to-value (tracking prompts in under 10 minutes), and support (G2 quality-of-support 9.7). Otterly is the right tool for solo founders and pre-Series-A startups.

Q: Where does Peec AI fit between Profound and Otterly?

Peec AI is the mid-market sweet spot: unlimited seats, Looker Studio connector on Advanced+, 115+ language coverage. From 85 EUR/month it tracks ChatGPT, Perplexity, Gemini, Microsoft Copilot, AI Mode, and AI Overviews in the base tier.

Q: What's the cheapest tool that covers ChatGPT, Perplexity, Gemini, and AI Overviews?

Peec AI Starter at 85 EUR/month is the cheapest tool that includes all four engines in the base plan. Otterly Lite is $29/month but Gemini and AI Mode are paid add-ons. Profound's Lite plan only covers one engine.

By Peter Foy

Hands-on comparison of Profound, Otterly, and Peec AI across 50 B2B prompts. Pricing, model coverage, share-of-voice math, and a decision tree for buyers.

TL;DR

Profound is the enterprise pick: $499 entry, $2K-$5K Enterprise, deepest source-level forensics, SOC 2 Type II, 10K-call/day API. Otterly is the lean pick: $29 entry, best for solo founders and sub-10-person teams who need ChatGPT and Perplexity coverage. Peec AI is the mid-market and agency winner: €85 entry, unlimited seats, Looker Studio, full ChatGPT + Perplexity + Gemini + Copilot + AIO coverage in the base plan.

Cheapest full-coverage tool: Peec AI at €85/mo includes ChatGPT, Perplexity, Gemini, Copilot, AIO in base plan
Best for Fortune 500: Profound, with SOC 2 Type II and 10,000-call/day API on Enterprise
Best for solo founders: Otterly Lite at $29/mo, 4.9 G2 rating, 9.7 support score
Best for agencies: Peec AI agency tier (€205+/mo), unlimited client seats, Looker Studio
Price-per-prompt at scale: Otterly Pro and Peec AI Pro both ~$1/prompt/mo; Profound Lite is $9.98/prompt

Profound, Otterly, and Peec AI are the three most-asked-about AI visibility tools of 2026, but they solve very different problems. Profound is the enterprise-grade forensic platform ($499 entry, $2K-$5K Enterprise). Otterly is the lean monitoring tool for solo founders and small SEO teams ($29 entry). Peec AI is the agency and mid-market favourite ($85 entry, unlimited seats, Looker integration). We ran 50 B2B prompts across all three for 14 days. This is the raw comparison: pricing, model coverage, share-of-voice math, alerting latency, and a decision tree for picking the right one.

How did we test Profound, Otterly, and Peec AI?

We ran the same 50 B2B prompts through all three tools for 14 days (April 18 to May 1, 2026). The prompt set covered four buying intents: category research ("best AI visibility tool for B2B SaaS"), comparison queries ("Profound vs Peec AI"), problem-led queries ("how to track AI search citations"), and brand-led queries ("Growth Engineer reviews").

We scored each tool on eight dimensions:

Prompt coverage and refresh frequency
Model coverage (ChatGPT, Perplexity, Gemini, Copilot, Claude, AI Overviews)
Alerting latency (time from new citation to notification)
Share-of-voice math (methodology and weighting)
Integration ecosystem (API, Looker, GA, webhooks)
Pricing transparency and price-per-prompt-tracked
Compliance and security posture
Support quality

The full prompt-by-prompt data is in a public Google Sheet. All three vendors were given identical prompt sets and identical brand-tracking configurations. No vendor saw the data before publication.

How much do Profound, Otterly, and Peec AI actually cost in 2026?

Pricing across these three tools spans 17x from cheapest to most expensive entry point. Otterly Lite is $29/month for 15 prompts. Peec AI Starter is €85/month (~$92). Profound's cheapest plan is $499/month -- and tracks only one AI engine.

Here is the breakdown from each vendor's 2026 pricing page:

Tier	Profound	Otterly	Peec AI
Entry	$499/mo (Lite, 50 prompts, 1 engine)	$29/mo (Lite, 15 prompts)	€85/mo (Starter, 3 models)
Mid	$399/mo (Growth, +2 engines)	$189/mo (Standard, 100 prompts)	€199/mo (Pro)
Top	$2,000-$5,000+/mo (Enterprise)	$989/mo (Pro, 1,000 prompts)	€499/mo (Enterprise)

According to a study of 30+ AI search monitoring tools by Trysight, the average price is $337/month, making Profound 48% above category average and Otterly 91% below it.

Watch the add-ons. Otterly's pricing page lists Google AI Mode and Gemini as paid add-ons ($9-$149/mo). Peec AI charges €30-€140/month for Claude, DeepSeek, or Grok beyond your three base models. Profound bundles everything but only on Enterprise.

Entry-Tier Pricing: Profound vs Otterly vs Peec AI (2026)

Otterly Lite ($29)

29/mo

Peec AI Starter (€85/~$92)

92/mo

Profound Growth ($399)

399/mo

Profound Lite ($499)

499/mo

Source: Vendor pricing pages, May 2026

Which tool tracks Gemini and Microsoft Copilot best?

Peec AI tracks Gemini and Microsoft Copilot in its base €85/month plan, alongside ChatGPT, Perplexity, Google AI Mode, and AI Overviews. That makes it the cheapest tool with full base coverage of the engines that matter most in 2026.

Why this matters: in March 2026, Statcounter data reported by The Coinomist showed Gemini overtook Perplexity as the #2 AI referrer (8.65% vs 7.07%). Microsoft Copilot pulls from Bing's index and emits source citations like Perplexity, making it a high-signal channel for B2B brands.

Coverage by tool, base plan only:

Profound Lite ($499): ChatGPT only. Gemini and Copilot require Growth ($399) or Enterprise.
Otterly Lite ($29): ChatGPT and Perplexity. Gemini and Google AI Mode are paid add-ons.
Peec AI Starter (€85): ChatGPT, Perplexity, Gemini, Microsoft Copilot, AI Mode, AI Overviews -- pick any 3 in base; full set on Pro.

If your buyers spend time inside Microsoft 365 (legal, healthcare, enterprise IT, financial services), Copilot tracking is non-negotiable, and Peec AI is the price-leader for it.

AI Chatbot Referral Share, March 2026

ChatGPT

78.16%

Gemini

8.65%

Perplexity

7.07%

Other

6.12%

Source: Statcounter / The Coinomist, March 2026

How does each tool calculate share of voice?

All three tools count brand mentions across tracked prompts, but the weighting differs enough that numbers are not comparable across platforms. Pick one tool and stick with it for trend tracking.

Profound weights share of voice by prompt volume (estimated real-world query frequency) and citation prominence (was your brand cited as a source vs mentioned in passing). According to Profound's own product documentation, this is the most analytical methodology of the three.
Peec AI uses a simpler mentions-over-prompts ratio and breaks it into three sub-metrics: Visibility (mention rate), Position (where in the answer), and Sentiment (positive/neutral/negative tone).
Otterly reports raw mention frequency by prompt and engine, with no prominence weighting.

In our 14-day test, share-of-voice numbers for the same brand differed by 12-22% across tools on identical prompt sets. Profound's weighted methodology produced lower SoV scores than Peec AI for brands that get mentioned but not cited as sources. Otterly's unweighted scores were highest.

None is "more correct." They measure different things. If your goal is forensic source attribution, Profound is correct. If your goal is general brand monitoring, Peec AI's three-metric breakdown is more actionable.

What's the alerting latency and refresh frequency?

Profound is fastest, Peec AI is sufficient, Otterly lags on lower tiers. In our 14-day test we measured time-to-alert for new citations and sentiment shifts:

Profound (Enterprise): 6-12 hour alert latency. Daily refresh by default, hourly available on custom Enterprise plans. Webhook-triggered Slack alerts.
Peec AI (Pro and above): 12-24 hour alert latency. Daily refresh on all paid plans. Email and Slack alerts.
Otterly (Standard, $189/mo): 24-48 hour latency. Daily refresh starts at Standard; Lite is weekly only.

For real-time PR or crisis monitoring (e.g., catching a negative-sentiment Perplexity citation before it spreads), Profound Enterprise is the only option that hits a sub-12-hour SLA.

For most B2B teams running quarterly content optimisation cycles, daily refresh is plenty. The bigger differentiator at this layer is alert quality: Profound and Peec AI both let you set rules ("alert me when competitor X enters the top 3 for prompt Y"). Otterly's alerting is simpler -- new mentions and lost citations only.

What integrations does each tool support?

Profound has the deepest API. Peec AI has the best agency integrations. Otterly is the most limited.

Integration matrix:

Integration	Profound	Otterly	Peec AI
REST API	Yes (10,000 calls/day, Enterprise)	Limited	Yes
Looker Studio	Via API	No	Yes (Advanced+)
Google Analytics	Yes (Enterprise)	No	No
Slack alerts	Yes	Yes	Yes
Webhooks	Yes	Limited	Yes
CSV export	Yes	Yes	Yes
White-label reporting	No	No	Yes (agency tiers)

Profound's enterprise documentation confirms 10,000 daily API calls, SSO/SAML, and SOC 2 Type II. That makes it the only one of the three viable for security-sensitive Fortune 500 procurement.

Peec AI's Looker Studio connector (Advanced plan and up) is the killer integration for agencies. You can stitch AI visibility data alongside GA4, GSC, and SEO metrics in a single client dashboard. Combined with unlimited seats, this is why Peec AI dominates the agency segment.

What do real users say on G2and Capterra?

All three tools score above 4.5/5 on G2, but the volume of reviews tells a different story. Profound has roughly 10x more reviews than its closest funded competitor.

Profound: 4.6/5 on G2 with 140+ reviews. G2 Winter 2026 Leader. Common praise: depth of source attribution, share-of-voice analytics. Common complaint: steep learning curve, dashboard complexity.
Otterly: 4.9/5 on G2. Quality of Support scores 9.7. OMR Reviews gave it 5.0 with ease-of-use scoring 9.1. Top AEO Platform in the Best New Software Awards 2026.
Peec AI: 5.0/5 on G2 (lower review volume) and 5.0/5 on Slashdot. Most-cited praise: founder-led Slack support and unlimited seats.

The pattern: Profound users tolerate complexity for depth. Otterly and Peec AI users praise speed and support. This maps cleanly onto buyer profile -- enterprise teams want depth, mid-market and lean teams want speed.

Decision tree: which tool should you buy?

Use this decision tree based on team size, budget, and primary use case:

Buy Profound if:

You are a 100+ person company with AI search as a board-level priority
You need SOC 2 Type II, SSO/SAML, or audit-grade reporting
You have a dedicated AEO/GEO analyst who can own a complex dashboard
Your AI-attributed pipeline is or will be $500K+ ARR
Budget: $2K-$5K/month is acceptable

Buy Peec AI if:

You are an agency managing 5+ client brands (use the agency tier)
You are a 20-100 person SaaS team that needs Gemini + Copilot + AIO tracking
You want unlimited seats and Looker Studio dashboards for stakeholders
You operate in non-English markets (115+ language coverage)
Budget: €85-€499/month

Buy Otterly if:

You are a solo founder, sub-10-person startup, or bootstrap brand
You need to start tracking AI visibility today, with no procurement cycle
You only need ChatGPT and Perplexity coverage (Gemini/AIO are bonus)
You value white-glove support over advanced analytics
Budget: under $200/month

Buy none of them if: you have fewer than 10 priority prompts. Just run them manually in ChatGPT, Perplexity, and Gemini once a week and log results in a spreadsheet. The ROI of paid monitoring kicks in around 30+ tracked prompts.

What's the price-per-prompt-tracked across the three?

Price-per-prompt-tracked is the most honest way to compare these tools. Here is the math at the entry tier:

Profound Lite: $499 / 50 prompts = $9.98 per prompt/month
Otterly Standard: $189 / 100 prompts = $1.89 per prompt/month
Peec AI Pro: €199 / ~200 prompts = ~€1.00 per prompt/month
Otterly Pro: $989 / 1,000 prompts = $0.99 per prompt/month

At the volume tier, Otterly Pro and Peec AI Pro are within 5% of each other on per-prompt cost. Profound's per-prompt cost only normalises at the high end of Enterprise ($5K/mo for 500-1000 prompts gets you to $5-$10/prompt).

The takeaway: if you are tracking under 100 prompts, Otterly is cheapest in raw dollars. If you are tracking 100-500 prompts and need broader engine coverage, Peec AI is cheapest per prompt. Profound's pricing only rationalises when you also value its API, SOC 2, and source-attribution depth.

For more on which prompts to track, see our guide to AEO KPIs that actually matter.

Dimension	Profound	Otterly	Peec AI
Entry price	$499/mo (Lite)	$29/mo (Lite, 15 prompts)	€85/mo (~$92, Starter)
Enterprise price	$2,000-$5,000+/mo	$989/mo (Pro, 1,000 prompts)	€499/mo Enterprise; €425+ agency
Prompts at $300-ish tier	~50 (Lite, $499)	~150 (Standard $189 + add-ons)	~200 (Pro €199)
Models in base plan	ChatGPT only on Lite; full set on Enterprise	ChatGPT + Perplexity (Gemini/AIO are paid add-ons)	3 models of choice; Claude/Grok/DeepSeek as add-ons (€30-€140)
Microsoft Copilot tracking	Yes, Enterprise tier	Yes, included on most plans	Yes, included in base
API access	Yes, 10,000 calls/day (Enterprise)	Limited; CSV export	Looker Studio connector (Advanced+)
Seats	Unlimited view-only on Enterprise; 1 on Lite	Per-plan caps	Unlimited on every plan
Compliance	SOC 2 Type II, SSO/SAML	Standard SaaS controls	Standard SaaS controls
G2 rating	4.6/5 (140+ reviews)	4.9/5	5.0/5
Best for	Fortune 500, data teams who need source-level forensics	Solo founders and lean SEO teams under $200/mo	Agencies and 20-100 person SaaS teams

Frequently asked questions

Is Profound worth the enterprise price tag for a 50-person SaaS team?

Yes, if AI search is a board-level priority and you need source-level forensics, SOC 2 Type II, and a 10,000-call/day API. No, if you mostly need to track 50-100 prompts and report share of voice -- you can replicate ~80% of Profound's monitoring in Peec AI for under €200/month and put the savings into content. The break-even is roughly when AI-attributed pipeline exceeds $500K ARR.

What does Otterly do better than Profound?

Three things: price (Lite is $29/mo vs Profound's $499 floor), speed-to-value (you're tracking prompts in under 10 minutes), and support responsiveness (G2 quality-of-support scores 9.7 with the team jumping on debug calls). Otterly is the right tool for solo founders, lean SEO teams, and pre-Series-A startups who need a baseline.

Where does Peec AI fit between Profound and Otterly?

Peec AI sits in the mid-market sweet spot: agency-friendly with unlimited seats, a Looker Studio connector on Advanced+, and 115+ language coverage. Starting at €85/month it tracks ChatGPT, Perplexity, Gemini, Microsoft Copilot, AI Mode, and AI Overviews in the base tier. It is the best balance of price and breadth for most B2B teams, especially agencies managing multiple brands.

Which tool tracks Gemini and Microsoft Copilot best?

Peec AI has the broadest base coverage: ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Mode, and AI Overviews are all included in the Starter plan. Otterly treats Google AI Mode and Gemini as paid add-ons ($9-$149/month). Profound covers everything but only on Enterprise. For Gemini-heavy or Copilot-heavy industries (legal, healthcare, enterprise IT), Peec AI gives you the most coverage per dollar.

What's the cheapest tool that covers ChatGPT, Perplexity, Gemini, and AI Overviews?

Peec AI Starter at €85/month (~$92) is the cheapest tool that includes all four engines in the base plan. Otterly Lite is technically $29/month but Gemini and AI Mode are paid add-ons that push effective cost to $80-$180/month. Profound's Lite plan only covers one engine. For full ChatGPT + Perplexity + Gemini + AIO coverage under $100, Peec AI is the answer.

How accurate is the share-of-voice math across these tools?

All three tools calculate share of voice by counting brand mentions across tracked prompts, but the methodology differs. Profound weights by prompt volume and citation prominence (most analytical), Peec AI uses a simpler mention-count-over-prompt-set ratio, and Otterly reports raw mention frequency without weighting. Numbers are not directly comparable across tools -- pick one and stick with it for trend tracking.

Do any of these tools also fix your AI visibility, or just measure it?

All three are primarily monitoring tools. Profound has a content agent on Growth and Enterprise plans that drafts AI-optimised articles, but it's capped (six articles per month on Growth). Peec AI and Otterly are pure monitoring -- they show you the gap and leave the fix to your content team. None of them automate schema implementation or earned-media outreach, which are the highest-leverage AEO actions.

What's the alerting latency on each tool?

In our 14-day test, Profound surfaced new citation events within 6-12 hours of prompt re-runs (daily refresh on Enterprise). Peec AI ran daily refreshes with email alerts triggered within 24 hours. Otterly's free and Lite tiers run weekly, with daily refresh starting on Standard ($189/mo). For real-time crisis monitoring (negative sentiment spikes), Profound is fastest; Peec AI is acceptable for most teams.

Can I get a free trial of Profound, Otterly, or Peec AI?

Otterly offers a free starter tier with limited prompts. Peec AI offers a 7-day free trial on Starter and Pro (no credit card on the lowest tier). Profound has no public free trial -- all plans require a sales conversation, even the $499 Lite. If you want to test before buying, start with Otterly free or Peec AI's trial.

Which tool is best for agencies managing multiple clients?

Peec AI, by a wide margin. Agency plans start at €205/month (Essential) and include unlimited client seats, pitch workspaces, and Looker Studio integration for white-label client reports. Profound's Enterprise tier supports multi-brand tracking but at $2K-$5K/month. Otterly does not have agency-specific pricing or workspace features.

Want to validate any of these tools against your own prompt set before buying? Our AEO dashboard guide walks through the exact 50-prompt methodology we used for this test.

Build your own AEO tracking dashboard